About
Trustly is a Pay by Bank service run by Trustly Group AB of Sweden, founded in 2008 and authorised as a payment institution by Finansinspektionen; the group is also supervised by the UK FCA and US state regulators. At checkout the shopper chooses their bank and signs in with their usual online-banking login; Trustly then initiates a transfer straight from that account, using open banking in Europe and ACH in North America, so no card is involved. As of April 2026 Trustly connected about 12,000 banks in more than 30 markets and reported 120 million users. It said it processed over $100 billion in payments in 2025.
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