Payment methods in Latvia
Non-cash to cash ratio reached 77:23 in February 2024, reflecting a nearly cashless society
Market takeaways
- Non-cash to cash ratio reached 77:23 in February 2024, reflecting a nearly cashless society
- 67% of Latvians use contactless cards daily; 22% use smartphone payments daily (August 2024)
- Cards hold 46.35% of e-commerce market share; BNPL growing at 5.03% CAGR through 2031
- ~700,000 e-commerce users in Latvia in 2024, in a country of ~1.8M people
- Digital payments market projected to reach US$7.8 billion by 2028
Population
1.8M
Online population
~1.5M (~85%)
Banked population
~97%
Credit card population
~70%
E-commerce of total retail
~22%
Payment method breakdown
- Card46%
- Bank Transfer / Bank Link35%
- E-Wallet12%
- Cash5%
- Other2%
Card scheme breakdown
- Visa50%
- Mastercard46%
- American Express2%
- Local Schemes1%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Latvia
Popular options based on coverage and prominence in this market.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
Bank Transfer (Internet & Mobile Banking)
Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
Apple Pay / Google Pay
The major international device-based wallets — Apple Pay, Google Pay and Samsung Pay — have been widely adopted in Kuwait alongside local prepaid cards. These wallets tokenise underlying debit and credit card credentials and are accepted at NFC-enabled point-of-sale terminals and participating online merchants. Their adoption reflects Kuwait's high smartphone penetration and consumer preference for contactless payments.
Bank Link / Online Banking Transfer
Like other Baltic states, Latvia has a strong online banking culture. Bank-link payments — where customers authenticate via their bank portal to initiate a transfer — are widely used for e-commerce, particularly for higher-value purchases. Major banks: Swedbank, SEB, Luminor, Citadele.
All payment methods in Latvia
Discover 7 payment methods from around the world
Featured banks in Latvia
Major institutions operating in this market.
Danske Bank
Copenhagen, Denmark
Danske Bank is the largest bank in Denmark and one of the leading universal banks in the Nordic region, serving 3 million retail and 500,000 business customers.
Swedbank
Stockholm, Sweden
Swedbank is Sweden's largest bank by customer count and a leading universal bank in the Nordic and Baltic regions.
SEB (Skandinaviska Enskilda Banken)
Stockholm, Sweden
SEB is a Swedish corporate and investment bank with a strong retail franchise in Sweden and the Baltics.
Swedbank Latvia
Riga, Latvia
Swedbank Latvia is the largest bank in Latvia by assets and customer base.
SEB Latvia
Riga, Latvia
SEB Latvia is the Latvian subsidiary of the SEB Group, offering retail and corporate banking.
Luminor Bank Latvia
Riga, Latvia
Luminor Bank is a pan-Baltic bank formed from the merger of Nordea and DNB operations in Estonia, Latvia, and Lithuania.
All banks in Latvia
Showing 8 of 8 banks