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Payment methods in Latvia

Europe
7methods
8banks

Non-cash to cash ratio reached 77:23 in February 2024, reflecting a nearly cashless society

Market takeaways

  • Non-cash to cash ratio reached 77:23 in February 2024, reflecting a nearly cashless society
  • 67% of Latvians use contactless cards daily; 22% use smartphone payments daily (August 2024)
  • Cards hold 46.35% of e-commerce market share; BNPL growing at 5.03% CAGR through 2031
  • ~700,000 e-commerce users in Latvia in 2024, in a country of ~1.8M people
  • Digital payments market projected to reach US$7.8 billion by 2028

Population

1.8M

Online population

~1.5M (~85%)

Banked population

~97%

Credit card population

~70%

E-commerce of total retail

~22%

Payment method breakdown

  • Card46%
  • Bank Transfer / Bank Link35%
  • E-Wallet12%
  • Cash5%
  • Other2%

Card scheme breakdown

  • Visa50%
  • Mastercard46%
  • American Express2%
  • Local Schemes1%
  • Other1%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Latvia

Popular options based on coverage and prominence in this market.

PayPal

PayPal

Global digital wallet and checkout provider with broad e-commerce coverage.

Bank Transfer (Internet & Mobile Banking)

Bank Transfer (Internet & Mobile Banking)

Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.

Mastercard

Mastercard

Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.

Visa

Visa

Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.

Apple Pay / Google Pay

Apple Pay / Google Pay

The major international device-based wallets — Apple Pay, Google Pay and Samsung Pay — have been widely adopted in Kuwait alongside local prepaid cards. These wallets tokenise underlying debit and credit card credentials and are accepted at NFC-enabled point-of-sale terminals and participating online merchants. Their adoption reflects Kuwait's high smartphone penetration and consumer preference for contactless payments.

Bank Link / Online Banking Transfer

Bank Link / Online Banking Transfer

Like other Baltic states, Latvia has a strong online banking culture. Bank-link payments — where customers authenticate via their bank portal to initiate a transfer — are widely used for e-commerce, particularly for higher-value purchases. Major banks: Swedbank, SEB, Luminor, Citadele.

All payment methods in Latvia

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