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Bulgaria

BG · BGR · 100EuropeEUR €29 methods

4 sources

Debit cards are used by ~74% of online shoppers; credit cards by ~38% and digital wallets by ~27%

$1.8 bn
e-commerce spend · 2024e
~5.2M
online population
~15%
of total retail
~85%
banked adults
~45%
credit card population

Payment mix

share of e-commerce spend · 2024e
  • Card45%
  • Cash on Delivery38%
  • E-Wallet12%
  • Bank Transfer4%
  • Other1%

Methods in use

top 8 of 29

Checkout behaviour

~40% of online commerce still settles in cash on delivery, a persistent legacy preference

Mobile devices account for 77% of retail site traffic and 68% of online orders in 2024

~15%
e-commerce of retail
Facts
ISO 3166
BG · BGR · 100
Region
Europe
Population
6.5M
Currency
EUR €
Internet use
~80%
Banked adults
~85%
Methods live
29
Banks covered
12
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