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Croatia

HR · HRV · 191EuropeEUR €30 methods

5 sources

Euro adoption in 2023 eliminated currency conversion costs and simplified cross-border online shopping

$1.1 bn
e-commerce spend · 2025e
~3.3M
online population
~18%
of total retail
~90%
banked adults
~55%
credit card population

Payment mix

share of e-commerce spend · 2025e
  • Card40%
  • Cash on Delivery25%
  • E-Wallet20%
  • Bank Transfer12%
  • Other3%

Methods in use

top 8 of 30

Checkout behaviour

Cards lead e-commerce with 40% share; digital wallets growing at 22.16% CAGR through 2030

28% of day-to-day consumer payments are online — among the highest in the euro area

~18%
e-commerce of retail
Facts
ISO 3166
HR · HRV · 191
Region
Europe
Population
3.9M
Currency
EUR €
Internet use
~85%
Banked adults
~90%
Methods live
30
Banks covered
9
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