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Payment methods in Croatia

Europe
10methods
10banks

Euro adoption in 2023 eliminated currency conversion costs and simplified cross-border online shopping

Market takeaways

  • Euro adoption in 2023 eliminated currency conversion costs and simplified cross-border online shopping
  • Cards lead e-commerce with 40% share; digital wallets growing at 22.16% CAGR through 2030
  • 28% of day-to-day consumer payments are online — among the highest in the euro area
  • Smartphones captured 62% of e-commerce market share in 2024
  • 6.4 million contactless cards in circulation in 2024 (in a country of ~3.9M people)

Population

3.9M

Online population

~3.3M (~85%)

B2C e-commerce

~$1.1B (2025 est.)

Banked population

~90%

Credit card population

~55%

E-commerce of total retail

~18%

Payment method breakdown

  • Card40%
  • Cash on Delivery25%
  • E-Wallet20%
  • Bank Transfer12%
  • Other3%

Card scheme breakdown

  • Visa50%
  • Mastercard42%
  • American Express4%
  • Local Schemes2%
  • Other2%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Croatia

All payment methods available in this market, sorted by prominence.

PayPal

PayPal

Global digital wallet and checkout provider with broad e-commerce coverage.

Bank Transfer (Internet & Mobile Banking)

Bank Transfer (Internet & Mobile Banking)

Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.

Mastercard

Mastercard

Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.

Visa

Visa

Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.

CorvusPay

CorvusPay

Leading Croatian payment gateway used by many domestic e-commerce merchants for card processing. Supports 3D Secure authentication and multiple card schemes.

Aircash

Aircash

Croatia's leading multi-currency mobile wallet expanding across the Balkans, offering online payments and a prepaid Mastercard. Operator: Aircash d.o.o.. Est. users: 1M+ users (2024).

KEKS Pay

KEKS Pay

Erste Bank Croatia's popular mobile payment app for free transfers, bill payment and online/QR purchases. Operator: Erste&Steiermärkische Bank (Erste Bank Croatia). Est. users: 300,000+ users (2022).

Settle

Settle

Pan-European mobile payments app connecting phone numbers for instant consumer-to-merchant and P2P payments, active in the Balkans. Operator: Settle Group (formerly Auka). Est. users: Cross-border across 28 EU markets (2024).

Apple Pay / Google Pay

Apple Pay / Google Pay

The major international device-based wallets — Apple Pay, Google Pay and Samsung Pay — have been widely adopted in Kuwait alongside local prepaid cards. These wallets tokenise underlying debit and credit card credentials and are accepted at NFC-enabled point-of-sale terminals and participating online merchants. Their adoption reflects Kuwait's high smartphone penetration and consumer preference for contactless payments.

Cash on Delivery (COD)

Cash on Delivery (COD)

The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.

Featured banks in Croatia

All banks operating in this market, sorted by prominence.

Intesa Sanpaolo

Intesa Sanpaolo

Turin, Italy

Intesa Sanpaolo is Italy's largest bank and one of the Eurozone's leading financial institutions, providing retail, corporate, and investment banking in Italy and across Eastern Europe, the Middle East, and Africa.

UniCredit

UniCredit

Milan, Italy

UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.

Erste Group

Erste Group

Vienna, Austria

Erste Group is Austria's largest bank, headquartered in Vienna. It serves 17 million clients across Austria, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, and Slovenia.

OTP Bank

OTP Bank

Budapest, Hungary

OTP Bank is Hungary's largest bank and the dominant financial institution in the country, with significant regional presence across Central and Eastern Europe and the Balkans.

Raiffeisen Bank International (RBI)

Raiffeisen Bank International (RBI)

Vienna, Austria

Raiffeisen Bank International (RBI) is Austria's second-largest bank and a leading retail and corporate bank in Central and Eastern Europe, operating in 13 markets.

Zagrebačka banka (UniCredit HR)

Zagrebačka banka (UniCredit HR)

Zagreb, Croatia

Zagrebačka banka (ZABA) is Croatia's largest bank, a subsidiary of UniCredit Group, offering retail, SME, and corporate banking.

Erste & Steiermärkische Bank (Erste HR)

Erste & Steiermärkische Bank (Erste HR)

Rijeka, Croatia

Erste & Steiermärkische Bank is Croatia's second-largest bank, a joint venture of Erste Group and Steiermärkische Sparkasse, offering retail and corporate banking.

Privredna banka Zagreb (Intesa HR)

Privredna banka Zagreb (Intesa HR)

Zagreb, Croatia

Privredna banka Zagreb (PBZ) is Croatia's third-largest bank, a subsidiary of Intesa Sanpaolo, offering retail, SME, and corporate banking.

OTP banka Hrvatska

OTP banka Hrvatska

Split, Croatia

OTP banka Hrvatska is the Croatian subsidiary of OTP Bank, formed from acquisitions of several Croatian regional banks.

Other Banks — Croatia

Other Banks — Croatia

Zagreb, Croatia

Aggregate of all remaining banks in Croatia, collectively ~40.1% of domestic banking assets.

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