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Payment methods in Croatia

Europe
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Euro adoption in 2023 eliminated currency conversion costs and simplified cross-border online shopping

Market takeaways

  • Euro adoption in 2023 eliminated currency conversion costs and simplified cross-border online shopping
  • Cards lead e-commerce with 40% share; digital wallets growing at 22.16% CAGR through 2030
  • 28% of day-to-day consumer payments are online — among the highest in the euro area
  • Smartphones captured 62% of e-commerce market share in 2024
  • 6.4 million contactless cards in circulation in 2024 (in a country of ~3.9M people)

Population

3.9M

Online population

~3.3M (~85%)

B2C e-commerce

~$1.1B (2025 est.)

Banked population

~90%

Credit card population

~55%

E-commerce of total retail

~18%

Payment method breakdown

  • Card40%
  • Cash on Delivery25%
  • E-Wallet20%
  • Bank Transfer12%
  • Other3%

Card scheme breakdown

  • Visa50%
  • Mastercard42%
  • American Express4%
  • Local Schemes2%
  • Other2%

Cross-border e-commerce

Market data coming soon.

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