Payment methods in Austria

Europe

3methods

11banks

Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.

Market takeaways

Austrians make 58% of their online purchases using a digital payment method. Popular payment methods include EPS, Sofort and Sepa Direct Debit.
Austrians buy 14% of all their retail purchases online. E-commerce in the country is worth US$13 billion, rising to US$16 billion by 2027.
Austrians buy almost 40% of all their online purchases using a mobile device, up from just 10% in 2020.
Austrians buy 19% of all their online purchases, worth US$2.3 billion, from merchants in other countries.
The average Austrian spends US$1,555 a year with online merchants. By 2027, this will rise to US$1,852.

Population

Online population

B2C e-commerce

$12B

Banked population

99.9%

Credit card population

53%

E-commerce of total retail

14%

Payment method breakdown

Card35%
Cash7%
Bank Transfer26%
E-Wallet19%
Other13%

Card scheme breakdown

Visa14%
Mastercard84%
American Express1%
Local schemes0%
Other1%

Cross-border e-commerce

Cross-border shoppers

86%

Share of e-commerce

19%

Cross-border value (est.)

$2.3B

Featured payment methods in Austria

All payment methods available in this market, sorted by prominence.

Sofort (Klarna)

German bank-redirect "Sofortüberweisung" method, now part of Klarna, letting shoppers pay by instant bank transfer. Operator: Klarna Bank AB (Sofort GmbH). Est. users: Tens of millions of users in DACH region (est.).

Bluecode

Austrian/German app-based blue-barcode payment method linked to the user's bank account, used in shops and online. Operator: Bluecode International AG. Est. users: Tens of thousands of stores; 20,000+ locations; est. 100,000+ users.

EPS

Austrian online bank-transfer standard ("eps-Überweisung") letting shoppers pay e-commerce orders directly from their bank. Operator: STUZZA / Austrian banks. Est. users: 3M+ users (2024).

Featured banks in Austria

All banks operating in this market, sorted by prominence.

UniCredit

Milan, Italy

UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.

Erste Group

Vienna, Austria

Erste Group is Austria's largest bank, headquartered in Vienna. It serves 17 million clients across Austria, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, and Slovenia.

Raiffeisen Bank International (RBI)

Vienna, Austria

Raiffeisen Bank International (RBI) is Austria's second-largest bank and a leading retail and corporate bank in Central and Eastern Europe, operating in 13 markets.

BAWAG Group

Vienna, Austria

BAWAG Group is an Austrian retail and commercial bank, operating under the BAWAG P.S.K., easybank, and other brands. It focuses on Austrian retail and SME customers.

Bunq

Amsterdam, Netherlands

Bunq is a Dutch neobank founded in 2012, operating across Europe as one of the continent's fastest-growing challenger banks, known for its eco-friendly and multi-currency features.

UniCredit Bank Austria

Vienna, Austria

Bank Austria is UniCredit's Austrian subsidiary, offering retail, business, and corporate banking. It serves 1.4 million customers in Austria.

LGT Group

Vaduz, Liechtenstein

LGT is a private banking and asset management group owned by the Princely House of Liechtenstein, managing assets for ultra-high-net-worth individuals globally.

BayernLB

Munich, Germany

BayernLB is Bavaria's state-owned Landesbank, providing corporate, real estate, and infrastructure financing primarily in Germany and Central Eastern Europe.

Oberbank

Linz, Austria

Oberbank is a regional Austrian bank based in Linz, part of the 3 Banken Gruppe. It offers retail and corporate banking with a focus on SMEs in Upper Austria.