Switzerland

CH · CHE · 756EuropeCHF CHF27 methods

Revised · 3 sources

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Swiss e-commerce is worth US$14 billion in 2023, growing to US$22 billion by 2027 (14% of total retail).

$14 bn

e-commerce spend

7.9M

online population

14%

of total retail

12%

cross-border spend

99.9%

banked adults

66%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Bank TransferSEPA Direct Debit44%
CardMastercard35%
E-WalletGoogle Pay18%
Other—2%
Cash—1%

Methods in use

top 8 of 27 · by spend

MethodTypeShare

All 27 methods in Switzerland →

Checkout behaviour

TWINT is the dominant mobile payment app with 773 million annual transactions and 84% online store penetration.

Bank transfers account for 44% of online transactions — the highest major-category share in the market.

68%

shoppers buying cross-border

$1.5B

cross-border value

14%

e-commerce of retail

Facts

ISO 3166: CH · CHE · 756
Region: Europe
Population: 8.8M
Currency: CHF CHF
Banked adults: 99.9%
Methods live: 27
Banks covered: 9

Largest banks

Compare with

United Kingdom Vietnam Belgium Austria

Sources

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