Finland

FI · FIN · 246EuropeEUR €32 methods

Revised · 1 source

The Finnish e-commerce market is worth US$17 billion, rising to US$24 billion by 2027 - in a country with just 5 million inhabitants.

$16 bn
e-commerce spend
5.3M
online population
16%
of total retail
19%
cross-border spend
99.9%
banked adults
71%
credit card population

Payment mix

share of e-commerce spend

Methods in use

top 8 of 32 · by spend

Checkout behaviour

Fins love to shop from foreign merchants, buying a fifth of all e-commerce purchases from sites based outside Finland.

In almost 40% of e-commerce purchases, Finns used a mobile device to complete the transaction.

64%
shoppers buying cross-border
$3B
cross-border value
16%
e-commerce of retail
Facts
ISO 3166
FI · FIN · 246
Region
Europe
Population
5.5M
Currency
EUR €
Banked adults
99.9%
Methods live
32
Banks covered
7
Sources
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Every figure on this page carries a source. Corrections are reviewed within a week.

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