All countries
Hungary flag

Payment methods in Hungary

Europe
5methods
12banks

The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.

Market takeaways

  • The Hungarian e-commerce market is worth US$2 billion a year today but its value will double by 2027.
  • Shoppers in Hungary buy almost 10% of their online purchases, worth $200 million, from merchants in other countries.
  • Hungarians pay for just 34% of all online transactions using cards. All the rest they buy using bank-transfer apps, e-wallets and other digital payment methods.
  • In 2022, Hungarians paid for more than 40% of all online purchases using a mobile device, a slight increase on the previous year.
  • The average Hungarian online shopper spends just under US$300 a year with e-commerce merchants, rising to over US$400 by 2027.

Population

9.7M

Online population

8.3M

B2C e-commerce

$4.2B

Banked population

76%

Credit card population

30%

E-commerce of total retail

9%

Payment method breakdown

  • Card30%
  • Cash20%
  • Bank Transfer22%
  • E-Wallet28%
  • Other0%

Card scheme breakdown

  • Visa20%
  • Mastercard80%
  • American Express0%
  • Local schemes0%
  • Other0%

Cross-border e-commerce

Cross-border shoppers

61%

Share of e-commerce

8%

Cross-border value (est.)

$0.2B

Featured payment methods in Hungary

Popular options based on coverage and prominence in this market.

SimplePay

SimplePay

Hungary's dominant digital payment gateway, operated by OTP Bank. Powers ~50% of Hungarian digital transactions. Integrated by most Hungarian e-commerce merchants. Supports card payments, bank transfers, and instalment options in a single flow.

SZÉP Card

SZÉP Card

State-regulated benefit card issued by employers as a tax-advantaged fringe benefit. Over 3 million in circulation. Used in hospitality, accommodation, and leisure sectors. Significant for e-commerce in travel and hospitality.

Paysafecard

Paysafecard

Paysafecard is a prepaid voucher payment method allowing consumers to pay online without a bank account or card. Vouchers are purchased at retail points of sale and redeemed with a 16-digit PIN at checkout. Switzerland is a supported Paysafecard consumer country and usage is concentrated in gaming, digital goods, and entertainment sectors.

Cash on Delivery

Cash on Delivery

Cash on Delivery (COD) is the dominant payment method for Algerian e-commerce, reflecting low consumer trust in online payment systems and limited access to cards or digital wallets. Customers pay the delivery agent in cash when goods arrive. Nearly all Algerian e-commerce platforms offer COD as their primary or only payment option. The widespread reliance on COD is both a symptom of underdeveloped payment infrastructure and a barrier to merchant cash flow, as returned goods result in no payment.

Cash on Delivery (COD)

Cash on Delivery (COD)

The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.

All payment methods in Hungary

Discover 5 payment methods from around the world

Showing 5 of 5 payment methods

Explore other countries

Discover payment methods in other countries from Europe