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Greece

GR · GRC · 300EuropeEUR €30 methods

1 source

Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.

$5 bn
e-commerce spend
8.2M
online population
9%
of total retail
5%
cross-border spend
95%
banked adults
28%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend
  • Card57%
  • E-Wallet15%
  • Bank Transfer13%
  • Cash9%
  • Other6%

Methods in use

top 8 of 30
All 30 methods in Greece →

Checkout behaviour

Cards dominate at 57% of online transactions, with Mastercard holding 53% and Visa 46% of card transactions.

Mobile devices are used in 40% of online purchases, up sharply from 28% in 2020.

30%
shoppers buying cross-border
$200 m
cross-border value
9%
e-commerce of retail
Facts
ISO 3166
GR · GRC · 300
Region
Europe
Population
10.4M
Currency
EUR €
Banked adults
95%
Methods live
30
Banks covered
6
Largest banks
Compare with
UkraineCzech RepublicIrelandRomania
Sources
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