Payment methods in Greece
Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.
Market takeaways
- Greek e-commerce is worth US$5 billion, rising to US$7 billion by 2027, in a market of 10 million people.
- Cards dominate at 57% of online transactions, with Mastercard holding 53% and Visa 46% of card transactions.
- Mobile devices are used in 40% of online purchases, up sharply from 28% in 2020.
- Digital payment methods including Sepa Direct Debit and Paysafe are gaining traction, used in over 30% of transactions.
- Only 5% of Greek online purchases are cross-border, primarily from China, Germany, and the UK.
Population
10.4M
Online population
8.2M
B2C e-commerce
$5B
Banked population
95%
Credit card population
28%
E-commerce of total retail
9%
Payment method breakdown
- Card57%
- Cash9%
- Bank Transfer13%
- E-Wallet15%
- Other6%
Card scheme breakdown
- Visa46%
- Mastercard53%
- American Express0%
- Local Schemes0%
- Other1%
Cross-border e-commerce
Cross-border shoppers
30%
Share of e-commerce
5%
Cross-border value (est.)
$0.2B
Featured payment methods in Greece
Popular options based on coverage and prominence in this market.
SEPA Direct Debit
SEPA Direct Debit allows merchants to collect recurring or one-time payments from Greek consumers' bank accounts after obtaining a mandate. It is used for subscriptions, utilities, and e-commerce, though it carries slightly higher refund risk than push-payment methods.
Viva Wallet
Viva Wallet is a Greek-founded neobank and payment processor that has become a major local player in card acceptance and digital payments across Southern Europe. It offers Visa and Mastercard issuing and acquiring services and is widely integrated into Greek e-commerce merchants' checkout flows.
Paysafecard
Paysafecard is a prepaid voucher payment method allowing consumers to pay online without a bank account or card. Vouchers are purchased at retail points of sale and redeemed with a 16-digit PIN at checkout. Switzerland is a supported Paysafecard consumer country and usage is concentrated in gaming, digital goods, and entertainment sectors.
Trustly
Swedish open-banking "Pay by Bank" method letting shoppers pay online directly from their bank account. Operator: Trustly Group AB. Est. users: 112M+ consumers have used it (2024); ~$100B TPV 2024.
Cash on Delivery
Cash on Delivery (COD) is the dominant payment method for Algerian e-commerce, reflecting low consumer trust in online payment systems and limited access to cards or digital wallets. Customers pay the delivery agent in cash when goods arrive. Nearly all Algerian e-commerce platforms offer COD as their primary or only payment option. The widespread reliance on COD is both a symptom of underdeveloped payment infrastructure and a barrier to merchant cash flow, as returned goods result in no payment.
Cash on Delivery (COD)
The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.
All payment methods in Greece
Discover 6 payment methods from around the world
Featured banks in Greece
Major institutions operating in this market.
National Bank of Greece (NBG)
Athens, Greece
National Bank of Greece (NBG) is Greece's oldest bank and one of the country's four systemic banks, providing retail, corporate, and investment banking.
Alpha Bank
Athens, Greece
Alpha Bank is one of Greece's four systemic banks, offering retail, corporate, and investment banking in Greece, Cyprus, Romania, Bulgaria, and other markets.
Piraeus Bank
Athens, Greece
Piraeus Bank is one of Greece's four systemic banks, offering retail and corporate banking. It has been undergoing significant restructuring following the Greek financial crisis.
Eurobank
Athens, Greece
Eurobank is one of Greece's four systemic banks, with operations in Bulgaria, Serbia, Cyprus, Luxembourg, and London, offering retail and corporate banking.
Hellenic Bank
Nicosia, Cyprus
Hellenic Bank is Cyprus's second-largest bank, offering retail, commercial, and private banking.
Attica Bank
Athens, Greece
Attica Bank is a smaller Greek systemic bank focused on retail and SME banking, undergoing recapitalisation and restructuring.
All banks in Greece
Showing 7 of 7 banks