Payment mix
share of e-commerce spendCategoryLeading methodShare
- E-WalletGoogle Pay33%
- Bank TransferSEPA Direct Debit30%
- CardVisa17%
- Other—16%
- Cash—4%
Methods in use
top 8 of 38 · by spendCheckout behaviour
The average German consumer spends US$1,806 online every year. By 2027, that will rise to US$2,442.
Germany is a fragmented country when it comes to payment methods, some of the most popular being Girocard, PayPal, and Sepa Direct Debit.
43%
shoppers buying cross-border
$26.8B
cross-border value
16%
e-commerce of retail
Facts
- ISO 3166
- DE · DEU · 276
- Region
- Europe
- Population
- 83.6M
- Currency
- EUR €
- Banked adults
- 99.9%
- Methods live
- 38
- Banks covered
- 44
Largest banks
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