Payment methods in Germany
Germany is Europe's second largest e-commerce market. It is worth a massive US$145 billion a year - and that will rise to US$197 billion by 2027.
Market takeaways
- Germany is Europe's second largest e-commerce market. It is worth a massive US$145 billion a year - and that will rise to US$197 billion by 2027.
- The average German consumer spends US$1,806 online every year. By 2027, that will rise to US$2,442.
- Germany is a fragmented country when it comes to payment methods, some of the most popular being Girocard, PayPal, and Sepa Direct Debit.
- In the last three years, the percentage of online shoppers who bought things from merchants outside of Germany rose from 37% to 43%.
- Germans make 42% of all their online purchases using mobile devices. To ensure the best possible conversion rate, your payment options must be optimized for mobile.
Population
83.6M
Online population
80.3M
B2C e-commerce
$134B
Banked population
99.9%
Credit card population
56%
E-commerce of total retail
16%
Payment method breakdown
- Card17%
- Cash4%
- Bank Transfer30%
- E-Wallet33%
- Other16%
Card scheme breakdown
- Visa15%
- Mastercard12%
- American Express2%
- Local Schemes (Girocard)72%
- Other0%
Cross-border e-commerce
Cross-border shoppers
43%
Share of e-commerce
20%
Cross-border value (est.)
$26.8B
Featured payment methods in Germany
Popular options based on coverage and prominence in this market.
Paysafecard
Paysafecard is a prepaid voucher payment method allowing consumers to pay online without a bank account or card. Vouchers are purchased at retail points of sale and redeemed with a 16-digit PIN at checkout. Switzerland is a supported Paysafecard consumer country and usage is concentrated in gaming, digital goods, and entertainment sectors.
Skrill
Skrill is a global digital wallet widely used for online payments, money transfers, iGaming and forex, accepted at e-commerce checkouts in 100+ countries. Operator: Paysafe Limited. Est. users: tens of millions of accounts (2024).
FLOA Pay
French BNP Paribas-owned buy-now-pay-later service offering instalment and deferred payments across Europe. Operator: FLOA SA (BNP Paribas). Est. users: 4M+ customers (2024).
PayPal Pay Later
PayPal Pay Later (including PayPal Credit) is PayPal buy-now-pay-later, letting shoppers split into installments or defer payment at checkout wherever PayPal is accepted. Operator: PayPal. Est. users: tens of millions (2024).
Maestro
Maestro is Mastercard's international debit scheme; new issuance ended July 2023 and remaining cards are being replaced by Debit Mastercard, with only limited e-commerce support. Operator: Mastercard. Est. users: historically hundreds of millions (cards expire by 2027).
Neteller
Neteller is a global digital wallet for online payments and money transfers, popular in iGaming and forex, run alongside Skrill. Operator: Paysafe Limited. Est. users: millions of accounts (2024).
All payment methods in Germany
Discover 20 payment methods from around the world
Featured banks in Germany
Major institutions operating in this market.
HSBC Holdings
London, United Kingdom
HSBC is one of the world's largest banks by assets, headquartered in London with a dominant presence in Asia. It offers retail, commercial, and investment banking in over 60 countries.
Industrial and Commercial Bank of China (ICBC)
Beijing, China
ICBC is the world's largest bank by total assets and the largest of China's 'Big Four' state-owned banks. It offers retail, corporate, and investment banking globally.
JPMorgan Chase
New York, United States
JPMorgan Chase is the largest US bank and one of the world's largest financial institutions, offering consumer banking, investment banking, commercial banking, and asset management globally.
UBS Group
Zurich, Switzerland
UBS Group is Switzerland's largest bank and one of the world's premier wealth managers. Following its acquisition of Credit Suisse in 2023, UBS now manages over $5 trillion in invested assets globally.
MUFG (Mitsubishi UFJ Financial Group)
Tokyo, Japan
MUFG is Japan's largest bank and one of the world's largest financial groups, offering retail, corporate, investment, and trust banking globally.
Bank of China (BOC)
Beijing, China
Bank of China is China's most internationally active bank, specialising in foreign exchange and cross-border trade finance. It is one of the Big Four state-owned banks.
All banks in Germany
Showing 32 of 45 banks