Sweden

SE · SWE · 752EuropeSEK kr30 methods

Revised · 1 source

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Over 40% of Swedish online consumers make cross-border purchases on a monthly or weekly basis.

$10.6 bn

e-commerce spend

9.7M

online population

12%

of total retail

49%

cross-border spend

99.9%

banked adults

44.5%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Bank TransferSEPA Direct Debit31%
CardMastercard27%
Other—23%
E-WalletGoogle Pay18%
Cash—1%

Methods in use

top 8 of 30 · by spend

MethodTypeShare

All 30 methods in Sweden →

Checkout behaviour

Swedish e-commerce is expected to generate more than 140 billion SEK in 2025, equivalent to nearly 15 billion USD.

In 2024, China was the top foreign market for Swedish online shoppers, with around 37% of them ordering from Chinese e-commerce sites.

44%

shoppers buying cross-border

$5.9B

cross-border value

12%

e-commerce of retail

Facts

ISO 3166: SE · SWE · 752
Region: Europe
Population: 10.6M
Currency: SEK kr
Banked adults: 99.9%
Methods live: 30
Banks covered: 7

Largest banks

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Sources

PPRO

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