Poland

PL · POL · 616EuropePLN zł35 methods

Revised · 1 source

Just over 32 million Poles, close to 90% of the total population, are now online. And the average online shopper spends US$1,038 each year with e-commerce merchants.

$32 bn
e-commerce spend
32.3M
online population
10%
of total retail
6%
cross-border spend
93%
banked adults
25%
credit card population

Payment mix

share of e-commerce spend

Methods in use

top 8 of 35 · by spend

Checkout behaviour

Poles make 10% of all their retail purchases online. The e-commerce sector is worth US$36 billion, a figure expected to rise to US$54 billion by 2027.

Poles use digital payment methods in more than 80% of all online transactions. Bank-transfer app Blik on its own has almost a 30% market share.

38%
shoppers buying cross-border
$1.9B
cross-border value
10%
e-commerce of retail
Facts
ISO 3166
PL · POL · 616
Region
Europe
Population
39.9M
Currency
PLN zł
Banked adults
93%
Methods live
35
Banks covered
16
Sources
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