Payment methods in Denmark
Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
Market takeaways
- Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.
- Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.
- The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.
- Danes use digital payment methods in half of all online transactions. Trustly and Klarna are popular with Danish shoppers.
- Danes buy more than a fifth of all their online purchases, worth almost US$7 billion, from merchants in other countries.
Population
5.9M
Online population
5.8M
B2C e-commerce
$31B
Banked population
99.9%
Credit card population
47%
E-commerce of total retail
17%
Payment method breakdown
- Card49%
- Cash1%
- Bank Transfer7%
- E-Wallet29%
- Other14%
Card scheme breakdown
- Visa55%
- Mastercard45%
- American Express0%
- Local schemes0%
- Other0%
Cross-border e-commerce
Cross-border shoppers
59%
Share of e-commerce
22%
Cross-border value (est.)
$6.8B
Featured payment methods in Denmark
All payment methods available in this market, sorted by prominence.
Vipps MobilePay
Merged Nordic mobile wallet (Vipps + MobilePay) for P2P, in-store and online payments across Norway, Denmark and Finland. Operator: Vipps MobilePay AS. Est. users: 12M+ users (2024); 1.52B transactions.
BML MobilePay
BML MobilePay is a mobile banking application with integrated digital wallet features from the Bank of Maldives (BML), the country's dominant financial institution. It supports QR code payments at merchants and NFC tap-to-pay functionality, enabling contactless transactions for both domestic consumers and businesses. As BML is the primary bank serving the Maldivian population across the atolls, MobilePay serves as the de facto standard digital payment app for domestic residents.
Featured banks in Denmark
All banks operating in this market, sorted by prominence.
Nordea
Helsinki, Finland
Nordea is the largest bank in the Nordic region, headquartered in Helsinki, with major operations across Sweden, Denmark, Norway, and Finland.
Nordea Finland
Helsinki, Finland
Nordea Finland is the headquarters of the pan-Nordic Nordea Group, offering retail, corporate, and investment banking.
DNB Bank
Oslo, Norway
DNB is Norway's largest financial group and one of the largest in the Nordic region, offering retail, corporate, and investment banking, plus insurance and real estate services.
Danske Bank
Copenhagen, Denmark
Danske Bank is the largest bank in Denmark and one of the leading universal banks in the Nordic region, serving 3 million retail and 500,000 business customers.
SEB (Skandinaviska Enskilda Banken)
Stockholm, Sweden
SEB is a Swedish corporate and investment bank with a strong retail franchise in Sweden and the Baltics.
Handelsbanken
Stockholm, Sweden
Handelsbanken is a Swedish universal bank known for its decentralised branch model, operating across the Nordic countries and UK.
Nordea Denmark
Copenhagen, Denmark
Nordea Denmark is the Danish arm of the pan-Nordic Nordea group, one of Denmark's largest retail and corporate banks.
Nykredit
Copenhagen, Denmark
Nykredit is Denmark's largest provider of mortgage credit and the country's second-largest financial group, also offering banking, insurance, and real estate services.
Jyske Bank
Silkeborg, Denmark
Jyske Bank is Denmark's third-largest bank, headquartered in Silkeborg. It focuses on retail banking, mortgage credit, and investment services.
Banque Internationale à Luxembourg (BIL)
Luxembourg City, Luxembourg
BIL (Banque Internationale à Luxembourg) is one of Luxembourg's oldest banks, offering retail, private banking, and corporate banking.
Sydbank
Aabenraa, Denmark
Sydbank is a Danish regional bank focused on Jutland and southern Denmark, offering retail and SME banking.
Other Banks — Denmark
Copenhagen, Denmark
Aggregate of all remaining banks in Denmark not individually listed, collectively ~10.0% of domestic banking assets.