Denmark

DK · DNK · 208EuropeDKK kr32 methods

Revised · 1 source

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Danes buy almost a fifth of all their annual retail purchases, worth US$34 billion, from online merchants.

$31 bn

e-commerce spend

5.8M

online population

17%

of total retail

22%

cross-border spend

99.9%

banked adults

47%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa49%
E-WalletGoogle Pay29%
Other—14%
Bank TransferSEPA Direct Debit7%
Cash—1%

Methods in use

top 8 of 32 · by spend

MethodTypeShare

All 32 methods in Denmark →

Checkout behaviour

Danish online shoppers use mobile devices to complete nearly 40% of all their e-commerce purchases.

The average Danish shopper spends almost $6,000 a year with e-commerce merchants, rising to over US$8,000 by 2027.

59%

shoppers buying cross-border

$6.8B

cross-border value

17%

e-commerce of retail

Facts

ISO 3166: DK · DNK · 208
Region: Europe
Population: 5.9M
Currency: DKK kr
Banked adults: 99.9%
Methods live: 32
Banks covered: 10

Largest banks

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United Kingdom Poland Argentina Netherlands

Sources

PPRO

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