Payment methods in Turkey

Asia

9methods

4banks

The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.

Market takeaways

The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.
More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.
Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.
Cards are Turkey's favourite online payment method, with a 65% market share.
The Turkish e-commerce market is worth US$23 billion - a figure that will rise to US$38 by as soon as 2027.

Population

85.3M

Online population

70.8M

B2C e-commerce

$20.3B

Banked population

76%

Credit card population

44%

E-commerce of total retail

11%

Payment method breakdown

Card65%
Cash6%
Bank Transfer14%
E-Wallet9%
Other6%

Card scheme breakdown

Visa52%
Mastercard43%
American Express1%
Local schemes4%
Other0%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Turkey

All payment methods available in this market, sorted by prominence.

World (Yapı Kredi)

Yapi Kredi's flagship credit card brand with the Worldpuan rewards program, widely accepted online and at 250,000+ merchants. Operator: Yapi ve Kredi Bankasi (Yapi Kredi). Est. users: Millions of cardholders; market leader (2024).

BKM Express

Interbank card center's digital wallet letting users pay online without sharing card details by storing cards securely. Operator: Bankalararasi Kart Merkezi (BKM). Est. users: 1.5M+ users (2024).

Bonus Card (Garanti BBVA)

Turkey's largest multi-bank credit card brand offering installment shopping and bonus rewards at 800,000+ merchants. Operator: Garanti BBVA (Turkiye Garanti Bankasi). Est. users: 18M+ users (2024).

Colendi

Embedded fintech offering buy-now-pay-later, payments and digital banking services to millions of consumers in Turkey. Operator: Colendi (ColendiBank). Est. users: 7M+ users (2024).

Maximum (İşbank)

Isbank's flagship credit card brand offering installment shopping and MaxiPoint rewards, widely accepted online and in-store. Operator: Turkiye Is Bankasi (Isbank). Est. users: Several million cardholders (2024).

Papara

Turkey's leading e-money wallet offering online payments, money transfers and a prepaid Mastercard. Operator: Papara Elektronik Para A.S.. Est. users: 21M+ users (2024).

Tosla

Akbank-backed e-money wallet targeting younger users for free money transfers, online payments and a prepaid card. Operator: AKOde Elektronik Para ve Odeme Hizmetleri (Akbank). Est. users: Hundreds of thousands of users; Akbank-backed (2024).

Troy

Turkey's national card payment scheme accepted online and in-store, used as the domestic alternative to Visa and Mastercard. Operator: Bankalararasi Kart Merkezi (BKM). Est. users: 50M cards issued (end of 2024).

Paycell

A leading digital payment platform backed by Turkcell that provides a secure, flexible way to make payments and manage finances via a mobile app.

Featured banks in Turkey

All banks operating in this market, sorted by prominence.

BNP Paribas

Paris, France

BNP Paribas is France's largest bank and a global top-10 financial institution, providing retail, corporate, and investment banking, insurance, and asset management across 65 countries.

ING Group

Amsterdam, Netherlands

ING Group is the Netherlands' largest bank and a leading European financial institution. It operates a digital-first universal banking model across Europe and globally.

BBVA

Bilbao, Spain

BBVA is Spain's second-largest bank with a major presence in Mexico, South America, Turkey, and the USA. It is known for its digital banking leadership.