Turkey

TR · TUR · 792Asia-PacificTRY ₺22 methods

Revised · 1 source

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The average Turkish online shopper spends US$312 a year with e-commerce merchants, rising _to _US$467 by 2027.

$20.3 bn

e-commerce spend

70.8M

online population

11%

of total retail

76%

banked adults

44%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa65%
Bank Transfer—14%
E-WalletSkrill9%
Cash—6%
Other—6%

Methods in use

top 8 of 22 · by spend

MethodTypeShare

All 22 methods in Turkey →

Checkout behaviour

More than 10% of all the items Turkish shoppers buy in any given year are bought from online merchants.

Turks complete just under 50% of all their online purchases using mobile device such as a smartphone or a tablet.

11%

e-commerce of retail

Facts

ISO 3166: TR · TUR · 792
Region: Asia-Pacific
Population: 85.3M
Currency: TRY ₺
Banked adults: 76%
Methods live: 22
Banks covered: 4

Largest banks

Compare with

China Philippines Norway Colombia

Sources

PPRO

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