Payment mix
- Bank Transfer / Bank Link53%
- Card35%
- E-Wallet8%
- Cash3%
- Other1%
Methods in use
Checkout behaviour
Bank-link (online banking payment orders) and open banking account for 53% of e-commerce transactions by count and 76% by value
Each resident makes an average of 2+ online purchases per month
~24%
- ISO 3166
- EE · EST · 233
- Region
- Europe
- Population
- 1.4M
- Currency
- EUR €
- Internet use
- ~88%
- Banked adults
- ~98%
- Methods live
- 26
- Banks covered
- 15
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