Payment methods in Bosnia & Herzegovina
E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth
Market takeaways
- E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth
- Cash on delivery holds 46.4% share in 2024, down from higher levels in prior years
- Card payments reached 43.1% of transactions in 2024, up from 32.8% in 2023 — a significant single-year jump
- 83.4% of all online purchases made via mobile devices — one of the highest mobile rates in the region
- 26.2% of shoppers still refuse to use bank cards for online shopping, a key adoption barrier
Population
3.5M
Online population
~2.8M (~80%)
B2C e-commerce
~EUR 0.6B (2024 est.)
Banked population
~65%
Credit card population
~40%
E-commerce of total retail
~10%
Payment method breakdown
- Cash on Delivery46%
- Card43%
- Bank Transfer7%
- E-Wallet3%
- Other1%
Card scheme breakdown
- Visa52%
- Mastercard44%
- American Express1%
- Local Schemes2%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Bosnia & Herzegovina
Popular options based on coverage and prominence in this market.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
Bank Transfer (Internet & Mobile Banking)
Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Aircash
Croatia's leading multi-currency mobile wallet expanding across the Balkans, offering online payments and a prepaid Mastercard. Operator: Aircash d.o.o.. Est. users: 1M+ users (2024).
Cash on Delivery (COD)
The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.
All payment methods in Bosnia & Herzegovina
Discover 7 payment methods from around the world
Featured banks in Bosnia & Herzegovina
Major institutions operating in this market.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
UniCredit Bank BH
Mostar, Bosnia & Herzegovina
UniCredit Bank BH is the largest bank in Bosnia & Herzegovina, offering retail and corporate banking.
Other Banks — Bosnia & Herzegovina
Sarajevo, Bosnia & Herzegovina
Aggregate of all remaining banks in Bosnia & Herzegovina, collectively ~85.0% of domestic banking assets.
All banks in Bosnia & Herzegovina
Showing 3 of 3 banks