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Bosnia & Herzegovina flag

Payment methods in Bosnia & Herzegovina

Europe
7methods
3banks

E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth

Market takeaways

  • E-commerce market estimated at EUR 627 million in 2024, with double-digit annual growth
  • Cash on delivery holds 46.4% share in 2024, down from higher levels in prior years
  • Card payments reached 43.1% of transactions in 2024, up from 32.8% in 2023 — a significant single-year jump
  • 83.4% of all online purchases made via mobile devices — one of the highest mobile rates in the region
  • 26.2% of shoppers still refuse to use bank cards for online shopping, a key adoption barrier

Population

3.5M

Online population

~2.8M (~80%)

B2C e-commerce

~EUR 0.6B (2024 est.)

Banked population

~65%

Credit card population

~40%

E-commerce of total retail

~10%

Payment method breakdown

  • Cash on Delivery46%
  • Card43%
  • Bank Transfer7%
  • E-Wallet3%
  • Other1%

Card scheme breakdown

  • Visa52%
  • Mastercard44%
  • American Express1%
  • Local Schemes2%
  • Other1%

Cross-border e-commerce

Market data coming soon.

Featured payment methods in Bosnia & Herzegovina

All payment methods available in this market, sorted by prominence.

PayPal

PayPal

Global digital wallet and checkout provider with broad e-commerce coverage.

Bank Transfer (Internet & Mobile Banking)

Bank Transfer (Internet & Mobile Banking)

Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.

Visa

Visa

Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.

Mastercard

Mastercard

Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.

Aircash

Aircash

Croatia's leading multi-currency mobile wallet expanding across the Balkans, offering online payments and a prepaid Mastercard. Operator: Aircash d.o.o.. Est. users: 1M+ users (2024).

Temu / International Marketplaces

Temu / International Marketplaces

Among cross-border shoppers, Temu has emerged as the most popular international platform with at least 42% of cross-border shoppers visiting it. These platforms handle payment processing internally.

Cash on Delivery (COD)

Cash on Delivery (COD)

The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.

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