Ireland

IE · IRL · 372EuropeEUR €30 methods

Revised · 5 sources

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Online retail grew 28% in 2024; 85% of internet users purchased goods or services online

$6 bn

e-commerce spend · 2024e

~4.7M

online population

~25%

of total retail

~98%

banked adults

~70%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryLeading methodShare

CardVisa55%
E-Wallet (PayPal, Apple Pay, Google Pay)Google Pay30%
Bank TransferSEPA Direct Debit10%
BNPL—3%
Other—2%

Methods in use

top 8 of 30 · by spend

MethodTypeShare

All 30 methods in Ireland →

Checkout behaviour

Debit card and digital wallets (PayPal, Google Pay, Klarna) are the top two payment methods

Card payments exceed 75% of all retail transactions; 85% of those are contactless

~25%

e-commerce of retail

Facts

ISO 3166: IE · IRL · 372
Region: Europe
Population: 5.1M
Currency: EUR €
Internet use: ~92%
Banked adults: ~98%
Methods live: 30
Banks covered: 11

Largest banks

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Sources

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