Payment methods in Australia
E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
Market takeaways
- E-commerce was worth US$43 billion in 2022 (16% of all retail) and is forecast to reach US$71 billion by 2027.
- Cards are used in just 41% of online transactions; digital alternatives including BNPL, PayPal, and bank transfers dominate the rest.
- The average Australian online shopper spends US$1,992 per year, rising to US$3,051 by 2027.
- Mobile devices account for 42% of all online purchases, up from 36% in 2020.
- 62% of Australians have shopped cross-border, with cross-border purchases valued at US$12 billion (29% of total e-commerce).
Population
26.5M
Online population
21.5M
B2C e-commerce
$43B
Banked population
99%
Credit card population
57%
E-commerce of total retail
16%
Payment method breakdown
- Card41%
- Cash1%
- Bank Transfer10%
- E-Wallet31%
- Other17%
Card scheme breakdown
- Visa50%
- Mastercard27%
- American Express7%
- Local Schemes16%
- Other0%
Cross-border e-commerce
Cross-border shoppers
62%
Share of e-commerce
29%
Cross-border value (est.)
$12B
Featured payment methods in Australia
All payment methods available in this market, sorted by prominence.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
Bank Transfer (Internet & Mobile Banking)
Generic online and mobile bank-transfer methods (internet banking, e-banking, EFT and interbank transfers). Customers pay directly from their bank account via their bank's own online/mobile banking portal. Implementation and rails differ by country, but the consumer flow is a standard account-to-account bank transfer.
Zip
Zip is Australia's leading homegrown BNPL provider, offering interest-free instalment options for online and in-store purchases. It has expanded internationally to New Zealand and the United States, but retains a dominant position in its home market, competing directly with Klarna and Afterpay. Shoppers split purchases into weekly or fortnightly payments with no interest charged on most plans.
Beem
Australian bank-backed digital wallet for instant payments, requests and online purchases. Operator: Australian Payments Plus (eftpos). Est. users: 1.6 million+ users (2024).
PayID / Osko
Real-time payment service on the New Payments Platform using PayID identifiers for instant transfers. Operator: BPAY Group / Australian Payments Plus (NPP). Est. users: 25 million+ PayIDs registered (2024).
Splitit
Splitit is a card-based installment BNPL that lets shoppers split purchases using the existing limit on their credit card with no new loan or application. Operator: Splitit Payments Ltd. Est. users: deployed across thousands of merchants (2024).
Wise
Wise (formerly TransferWise) is a multi-currency account and debit card; consumers pay online via the Wise card or balance, and it is offered as a checkout option at some merchants. Operator: Wise plc. Est. users: ~12.8 million active customers (2024).
Afterpay
Leading Australian BNPL service splitting purchases into four interest-free installments online and in-store. Operator: Afterpay (Block, Inc.). Est. users: 3.5 million active AU users (2024).
Click to Pay
Click to Pay is the EMVCo industry-standard secure online checkout letting shoppers pay with enrolled Visa, Mastercard, American Express, Discover, JCB and UnionPay cards without re-entering card details. Operator: EMVCo (global card networks). Est. users: hundreds of millions of enrolled cards (2024).
BPAY (Australia)
Australia's ubiquitous biller-code bill payment scheme accessed through online and mobile banking. Operator: BPAY Group (Australian Payments Plus). Est. users: Tens of millions of users (2024).
Humm
Australian BNPL provider for both small and larger-ticket installment purchases online and in-store. Operator: Humm Group Limited. Est. users: 2.7 million users globally (2024).
Laybuy
New Zealand BNPL service splitting purchases into six weekly interest-free payments at online checkout. Operator: Laybuy Group Holdings. Est. users: 900,000+ users (2024).
Afterpay / Clearpay
Afterpay is one of the most popular payment methods in New Zealand for online retail, enabling shoppers to split purchases into four fortnightly interest-free instalments. It is accepted by a wide range of New Zealand merchants and is particularly prevalent in fashion, beauty, and homewares. Afterpay is branded "Clearpay" in the UK but operates as Afterpay in NZ.
Apple Pay / Google Pay
The major international device-based wallets — Apple Pay, Google Pay and Samsung Pay — have been widely adopted in Kuwait alongside local prepaid cards. These wallets tokenise underlying debit and credit card credentials and are accepted at NFC-enabled point-of-sale terminals and participating online merchants. Their adoption reflects Kuwait's high smartphone penetration and consumer preference for contactless payments.
Featured banks in Australia
All banks operating in this market, sorted by prominence.
Industrial and Commercial Bank of China (ICBC)
Beijing, China
ICBC is the world's largest bank by total assets and the largest of China's 'Big Four' state-owned banks. It offers retail, corporate, and investment banking globally.
DBS Bank
Singapore
DBS Bank is Singapore's largest bank and Southeast Asia's leading bank, recognised globally for its digital innovation and strong retail, SME, and corporate banking.
HSBC Hong Kong
Hong Kong
HSBC is Hong Kong's largest bank and the note-issuing bank of the territory, offering retail, commercial, private, and investment banking.
JPMorgan Chase
New York, United States
JPMorgan Chase is the largest US bank and one of the world's largest financial institutions, offering consumer banking, investment banking, commercial banking, and asset management globally.
China Construction Bank (CCB)
Beijing, China
China Construction Bank is China's second-largest bank, specialising in infrastructure lending, housing finance, and corporate banking. It is one of the four largest banks in the world.
Bank of China (BOC)
Beijing, China
Bank of China is China's most internationally active bank, specialising in foreign exchange and cross-border trade finance. It is one of the Big Four state-owned banks.
ING Group
Amsterdam, Netherlands
ING Group is the Netherlands' largest bank and a leading European financial institution. It operates a digital-first universal banking model across Europe and globally.
MUFG (Mitsubishi UFJ Financial Group)
Tokyo, Japan
MUFG is Japan's largest bank and one of the world's largest financial groups, offering retail, corporate, investment, and trust banking globally.
Bank of America
Charlotte, United States
Bank of America is the second-largest US bank by assets, providing consumer banking, wealth management (Merrill Lynch), and global banking and markets services worldwide.
Citigroup (Citi)
New York, United States
Citigroup (Citi) is a global diversified financial services holding company, operating in 160+ countries. It is known for its institutional banking, treasury services, and consumer banking across emerging markets.
Commonwealth Bank of Australia (CBA)
Sydney, Australia
CBA is Australia's largest bank by market capitalisation and retail deposits, offering retail, SME, corporate, and institutional banking.
SMFG (Sumitomo Mitsui Financial Group)
Tokyo, Japan
SMFG is Japan's second-largest banking group, with operations in retail, corporate, investment, and consumer finance.
Goldman Sachs
New York, United States
Goldman Sachs is a leading global investment bank, providing investment banking, securities, asset management, and consumer banking (Marcus). It is a premier advisory firm for corporations and governments.
Morgan Stanley
New York, United States
Morgan Stanley is a global investment bank and wealth management firm, providing institutional securities, investment management, and wealth management services worldwide.
State Bank of India (SBI)
Mumbai, India
State Bank of India is India's largest bank by assets, deposits, and branches, a state-owned institution offering retail, SME, corporate, and international banking.
Westpac Banking Corporation
Sydney, Australia
Westpac is Australia's oldest bank, offering retail, SME, corporate, and institutional banking with a strong presence in New Zealand.
ANZ Banking Group
Melbourne, Australia
ANZ is Australia's third-largest bank, with a strong institutional banking franchise and significant presence across Asia-Pacific and New Zealand.
NAB (National Australia Bank)
Melbourne, Australia
NAB is Australia's fourth-largest bank, focusing on SME and corporate banking, with retail operations and a strong agribusiness franchise.
ANZ New Zealand
Auckland, New Zealand
ANZ NZ is New Zealand's largest bank, a subsidiary of ANZ Banking Group, offering retail, SME, and corporate banking.
Rabobank
Utrecht, Netherlands
Rabobank is a Dutch cooperative bank and global leader in food and agribusiness financing. It is one of the most financially sound banks in the world.
Arab Bank Jordan
Amman, Jordan
Arab Bank is Jordan's largest bank and one of the oldest private sector banks in the Arab world, with operations in 30+ countries.
Other Banks — Australia
Canberra, Australia
Aggregate of remaining banks in Australia, collectively ~18.3% of domestic banking assets.
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