Payment methods in Romania
E-commerce market valued at ~EUR 9.8B overall; ~$6.34B B2C revenue in 2024
Market takeaways
- E-commerce market valued at ~EUR 9.8B overall; ~$6.34B B2C revenue in 2024
- Cards account for ~70% of online transactions; Visa and Mastercard dominant, debit preferred over credit
- ~50% of e-shoppers still used cash on delivery in 2023, but this is declining under new regulations
- Law 406/2023 (effective July 2024) mandates all merchants offer at least one electronic payment option
- Card + digital wallet growth at 15-20% annually; BNPL expanding rapidly
Population
19.0M
Online population
~15.5M (~82%)
B2C e-commerce
~$6.3B (2024 est.)
Banked population
~70%
Credit card population
~40%
E-commerce of total retail
~18%
Payment method breakdown
- Card50%
- Cash on Delivery30%
- E-Wallet12%
- Bank Transfer6%
- BNPL2%
Card scheme breakdown
- Visa55%
- Mastercard42%
- American Express1%
- Local Schemes1%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Romania
All payment methods available in this market, sorted by prominence.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
eMAG Wallet
Marketplace-integrated wallet from eMAG, Romania's dominant e-commerce platform. Enables stored-value payments, instant refunds, and loyalty points integration for Romania's largest online shopping platform.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
PayU Romania
The leading Romanian payment gateway for e-commerce merchants. Processes card payments, digital wallets, and cash voucher payments. Key infrastructure for Romanian online retail.
Samsung Pay
Samsung's smartphone wallet supporting tap-to-pay and online payments, widely used in Korea. Operator: Samsung Electronics Co., Ltd.. Est. users: Tens of millions of users (2024).
Mokka
One of the largest buy-now-pay-later services in Eastern Europe, offering interest-free installment payments online and in stores. Operator: Revo Technologies / Mokka. Est. users: 12-16M registered users (2025).
BT Pay
Banca Transilvania's digital wallet for contactless and online payments, the first wallet in Romania to use Visa/Mastercard tokenization. Operator: Banca Transilvania S.A.. Est. users: Romania's largest bank; widely used wallet (2024).
Pago
Romanian fintech app for paying utility and recurring bills online via stored cards. Operator: Pago S.R.L.. Est. users: Hundreds of thousands of users in Romania.
BNPL (Klarna / local providers)
Buy Now Pay Later expanding rapidly in Romanian e-commerce, offering installment payment options and boosting conversion rates. Growing alongside increasing consumer comfort with credit-based digital products.
Apple Pay / Samsung Pay
Device-based mobile wallets are highly adopted in Singapore's cashless society. Apple Pay is linked to Visa, Mastercard, and AMEX cards from local banks, while Samsung Pay also supports the NETS debit network — making it particularly relevant for local card payments at compatible terminals.
Cash on Delivery (COD)
The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.
Featured banks in Romania
All banks operating in this market, sorted by prominence.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
Erste Group
Vienna, Austria
Erste Group is Austria's largest bank, headquartered in Vienna. It serves 17 million clients across Austria, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, and Slovenia.
Société Générale
Paris, France
Société Générale is a leading European bank offering retail banking in France and Eastern Europe, plus global markets and investment banking services.
OTP Bank
Budapest, Hungary
OTP Bank is Hungary's largest bank and the dominant financial institution in the country, with significant regional presence across Central and Eastern Europe and the Balkans.
Raiffeisen Bank International (RBI)
Vienna, Austria
Raiffeisen Bank International (RBI) is Austria's second-largest bank and a leading retail and corporate bank in Central and Eastern Europe, operating in 13 markets.
National Bank of Greece (NBG)
Athens, Greece
National Bank of Greece (NBG) is Greece's oldest bank and one of the country's four systemic banks, providing retail, corporate, and investment banking.
Banca Transilvania
Cluj-Napoca, Romania
Banca Transilvania is Romania's largest bank by assets, a domestically-owned institution offering retail, SME, and corporate banking.
Alpha Bank
Athens, Greece
Alpha Bank is one of Greece's four systemic banks, offering retail, corporate, and investment banking in Greece, Cyprus, Romania, Bulgaria, and other markets.
Piraeus Bank
Athens, Greece
Piraeus Bank is one of Greece's four systemic banks, offering retail and corporate banking. It has been undergoing significant restructuring following the Greek financial crisis.
BCR (Erste Bank Romania)
Bucharest, Romania
BCR (Banca Comercială Română) is Romania's second-largest bank, a subsidiary of Erste Group, providing retail, corporate, and investment banking.
ING Bank Romania
Bucharest, Romania
ING Bank Romania is the Romanian subsidiary of ING Group, known for digital banking and corporate services.
BRD – Groupe Société Générale
Bucharest, Romania
BRD is Romania's third-largest bank, majority-owned by Société Générale, offering universal banking.
Raiffeisen Bank Romania
Bucharest, Romania
Raiffeisen Bank Romania is a subsidiary of Raiffeisen Bank International, offering retail and corporate banking.
Bank of Cyprus
Nicosia, Cyprus
Bank of Cyprus is the largest bank in Cyprus, offering retail, SME, and corporate banking in Cyprus, the UK, and internationally.
Other Banks — Romania
Bucharest, Romania
Aggregate of all remaining banks in Romania, collectively ~43.7% of domestic banking assets.