Romania

RO · ROU · 642EuropeRON lei30 methods

Revised · 5 sources

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E-commerce market valued at ~EUR 9.8B overall; ~$6.34B B2C revenue in 2024

$6.3 bn

e-commerce spend · 2024e

~15.5M

online population

~18%

of total retail

~70%

banked adults

~40%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryLeading methodShare

CardVisa50%
Cash on Delivery—30%
E-WalletGoogle Pay12%
Bank TransferSEPA Direct Debit6%
BNPL—2%

Methods in use

top 8 of 30 · by spend

MethodTypeShare

All 30 methods in Romania →

Checkout behaviour

Cards account for ~70% of online transactions; Visa and Mastercard dominant, debit preferred over credit

~50% of e-shoppers still used cash on delivery in 2023, but this is declining under new regulations

~18%

e-commerce of retail

Facts

ISO 3166: RO · ROU · 642
Region: Europe
Population: 19.0M
Currency: RON lei
Internet use: ~82%
Banked adults: ~70%
Methods live: 30
Banks covered: 14

Largest banks

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United Kingdom Costa Rica Ecuador Egypt

Sources

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