Romania

RO · ROU · 642EuropeRON lei34 methods

5 sources

E-commerce market valued at ~EUR 9.8B overall; ~$6.34B B2C revenue in 2024

$6.3 bn

e-commerce spend · 2024e

~15.5M

online population

~18%

of total retail

~70%

banked adults

~40%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryShare

Card50%
Cash on Delivery30%
E-Wallet12%
Bank Transfer6%
BNPL2%

Methods in use

top 8 of 34

MethodType

All 34 methods in Romania →

Checkout behaviour

Cards account for ~70% of online transactions; Visa and Mastercard dominant, debit preferred over credit

~50% of e-shoppers still used cash on delivery in 2023, but this is declining under new regulations

~18%

e-commerce of retail

Facts

ISO 3166: RO · ROU · 642
Region: Europe
Population: 19.0M
Currency: RON lei
Internet use: ~82%
Banked adults: ~70%
Methods live: 34
Banks covered: 14

Largest banks

Compare with

Czech Republic Ireland Ukraine Greece

Sources

Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

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Figures are compiled from public sources, may be estimates and are not advice. Report an error · How we source data

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Facts

ISO 3166: RO · ROU · 642
Region: Europe
Population: 19.0M
Currency: RON lei
Internet use: ~82%
Banked adults: ~70%
Methods live: 34
Banks covered: 14

Largest banks

Compare with

Czech Republic Ireland Ukraine Greece

Sources

Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

Edit this country →

Figures are compiled from public sources, may be estimates and are not advice. Report an error · How we source data

Logos are trademarks of their owners. Trademarks and takedown →