Ukraine

UA · UKR · 804EuropeUAH ₴15 methods

Revised · 5 sources

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Ukrainians spent 239 billion UAH online in 2024 — 25% growth year-on-year despite ongoing war

$5.5 bn

e-commerce spend · 2024e

~24M

online population

~18%

of total retail

~80%

banked adults

~55%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend · 2024e

CategoryLeading methodShare

CardVisa65%
E-Wallet (LiqPay, Monobank)Google Pay20%
Cash on Delivery—10%
Bank Transfer—4%
Other—1%

Methods in use

top 8 of 15 · by spend

MethodTypeShare

All 15 methods in Ukraine →

Checkout behaviour

Monobank and Privat24 (PrivatBank) are dominant fintech platforms that became essential wartime infrastructure

Over 55% of e-commerce traffic comes from smartphones

~18%

e-commerce of retail

Facts

ISO 3166: UA · UKR · 804
Region: Europe
Population: 38.0M
Currency: UAH ₴
Banked adults: ~80%
Methods live: 15
Banks covered: 7

Largest banks

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Sources

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