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Ukraine

UA · UKR · 804EuropeUAH ₴17 methods

5 sources

Ukrainians spent 239 billion UAH online in 2024 — 25% growth year-on-year despite ongoing war

$5.5 bn
e-commerce spend · 2024e
~24M
online population
~18%
of total retail
~80%
banked adults
~55%
credit card population

Payment mix

share of e-commerce spend · 2024e
  • Card65%
  • E-Wallet (LiqPay, Monobank)20%
  • Cash on Delivery10%
  • Bank Transfer4%
  • Other1%

Methods in use

top 8 of 17

Checkout behaviour

Monobank and Privat24 (PrivatBank) are dominant fintech platforms that became essential wartime infrastructure

Over 55% of e-commerce traffic comes from smartphones

~18%
e-commerce of retail
Facts
ISO 3166
UA · UKR · 804
Region
Europe
Population
38.0M
Currency
UAH ₴
Internet use
~56%
Banked adults
~80%
Methods live
17
Banks covered
7
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