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Italy

IT · ITA · 380EuropeEUR €42 methods

4 sources

In 2025, e-commerce transaction value in Italy was split between digital wallets 43%, credit cards 18%, prepaid cards 15%, debit cards 9%, account-to-account payments 7%, buy now, pay later 5%, and cash 3%.

$97 bn
e-commerce spend · 2025
89.2%
internet use
86%
banked adults
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend · 2025
  • Digital wallets43%
  • Credit cards18%
  • Prepaid cards15%
  • Debit cards9%
  • Account-to-account7%
  • Buy now, pay later5%
  • Cash3%

Methods in use

top 8 of 42
All 42 methods in Italy →

Checkout behaviour

The World Bank population series gives 58,915,656 people in 2025. Internet use was 89.2% of people in 2024. Account ownership was 86% of adults in 2024.

Facts
ISO 3166
IT · ITA · 380
Region
Europe
Population
58,915,656
Currency
EUR €
Banked adults
86%
Methods live
42
Banks covered
14
Largest banks
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Sources
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