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Malta

MT · MLT · 470EuropeEUR €24 methods

5 sources

Enterprise e-commerce turnover reached EUR 2.9 billion in 2024

~0.49M
online population
~18%
of total retail
~95%
banked adults
~70%
credit card population

Payment mix

share of e-commerce spend
  • Card55%
  • E-Wallet25%
  • Bank Transfer12%
  • BNPL5%
  • Other3%

Methods in use

top 8 of 24

Checkout behaviour

Cards accounted for 38.52% of e-commerce transactions in 2024; 60% of all supermarket sales paid by card

Smartphones account for 68.04% of the Malta e-commerce market in 2024

~18%
e-commerce of retail
Facts
ISO 3166
MT · MLT · 470
Region
Europe
Population
0.54M
Currency
EUR €
Internet use
~91%
Banked adults
~95%
Methods live
24
Banks covered
2
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