Malta

MT · MLT · 470EuropeEUR €21 methods

Revised · 5 sources

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Enterprise e-commerce turnover reached EUR 2.9 billion in 2024

~0.49M

online population

~18%

of total retail

~95%

banked adults

~70%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa55%
E-WalletGoogle Pay25%
Bank TransferSEPA Direct Debit12%
BNPL—5%
Other—3%

Methods in use

top 8 of 21 · by spend

MethodTypeShare

All 21 methods in Malta →

Checkout behaviour

Cards accounted for 38.52% of e-commerce transactions in 2024; 60% of all supermarket sales paid by card

Smartphones account for 68.04% of the Malta e-commerce market in 2024

~18%

e-commerce of retail

Facts

ISO 3166: MT · MLT · 470
Region: Europe
Population: 0.54M
Currency: EUR €
Internet use: ~91%
Banked adults: ~95%
Methods live: 21
Banks covered: 2

Largest banks

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Sources

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