Thailand

TH · THA · 764Asia-PacificTHB ฿24 methods

Revised · 1 source

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Thais buy 12% of all their retail purchases online, worth US$11 billion - set to rise to US$16 billion by 2027.

$11 bn

e-commerce spend

61.9M

online population

12%

of total retail

52%

cross-border spend

96%

banked adults

11%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Bank TransferPromptPay42%
E-WalletGoogle Pay25%
CardVisa21%
Cash—10%
Other—2%

Methods in use

top 8 of 24 · by spend

MethodTypeShare

All 24 methods in Thailand →

Checkout behaviour

Online shoppers in Thailand use cards in just a fifth of all purchases, with digital and alternative forms of payment used in the rest.

Cash, used in 10% of online purchases, remains doggedly popular in Thailand. Other popular payment methods include TrueMoney and PayPal.

0%

shoppers buying cross-border

$6B

cross-border value

12%

e-commerce of retail

Facts

ISO 3166: TH · THA · 764
Region: Asia-Pacific
Population: 70.1M
Currency: THB ฿
Banked adults: 96%
Methods live: 24
Banks covered: 9

Largest banks

Compare with

China United Arab Emirates Sweden Austria

Sources

PPRO

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