Payment methods in Thailand
Thais buy 12% of all their retail purchases online, worth US$11 billion - set to rise to US$16 billion by 2027.
Market takeaways
- Thais buy 12% of all their retail purchases online, worth US$11 billion - set to rise to US$16 billion by 2027.
- Online shoppers in Thailand use cards in just a fifth of all purchases, with digital and alternative forms of payment used in the rest.
- Cash, used in 10% of online purchases, remains doggedly popular in Thailand. Other popular payment methods include TrueMoney and PayPal.
- The average online shopper in Thailand spends US$178 a year with e-commerce merchants, rising to US$247 by 2027.
- Thais complete two thirds of all online purchases using a mobile device, up from 60% as recently as 2020.
Population
70.1M
Online population
61.9M
B2C e-commerce
$11B
Banked population
96%
Credit card population
11%
E-commerce of total retail
12%
Payment method breakdown
- Card21%
- Cash10%
- Bank Transfer42%
- E-Wallet25%
- Other2%
Card scheme breakdown
- Visa63%
- Mastercard25%
- American Express1%
- Local schemes11%
- Other0%
Cross-border e-commerce
Cross-border shoppers
0%
Share of e-commerce
52%
Cross-border value (est.)
$6B
Featured payment methods in Thailand
All payment methods available in this market, sorted by prominence.
PromptPay
PromptPay is Thailand's national real-time payment and QR scheme run by National ITMX under the Bank of Thailand. Operator: National ITMX Co., Ltd. (bank consortium). Est. users: 90 million+ registrations (2025).
ShopeePay
ShopeePay is the in-app and online wallet of the Shopee marketplace, among the most-used wallets across Southeast Asia. Operator: Shopee / Sea Limited. Est. users: Tens of millions across SEA (2025).
SPayLater
SPayLater is Shopee's embedded buy-now-pay-later option at checkout, the leading BNPL by users in Malaysia and large in Indonesia. Operator: Shopee / Sea Limited. Est. users: Largest BNPL share in MY (56.5%, 2025).
TrueMoney
TrueMoney is Ascend Money's multi-country Southeast Asian e-wallet, the most widely accepted wallet in Thailand. Operator: TrueMoney Co., Ltd. (Ascend Money). Est. users: 17 million+ active in Thailand (2025).
Paotang
Paotang (Krungthai Pao Tang) is Thailand's state-backed super-app wallet by Krungthai Bank, used for payments and government schemes. Operator: Krungthai Bank PCL. Est. users: Tens of millions of users (2024).
Rabbit LINE Pay
Rabbit LINE Pay is Thailand's e-wallet tied to the LINE app and Rabbit transit card, used for online and transit payments. Operator: LINE Pay / Rabbit (LINE BK / AIS). Est. users: Several million users (2025).
Featured banks in Thailand
All banks operating in this market, sorted by prominence.
Maybank
Kuala Lumpur, Malaysia
Maybank is Malaysia's largest bank and one of Southeast Asia's top financial groups, with a strong ASEAN franchise offering retail, SME, corporate, and Islamic banking.
UOB (United Overseas Bank)
Singapore
UOB is Singapore's third-largest bank with a strong pan-Asian network covering ASEAN markets, offering retail, SME, and corporate banking.
Bangkok Bank
Bangkok, Thailand
Bangkok Bank is Thailand's largest bank by assets, offering retail, SME, and corporate banking with a strong regional network across ASEAN.
CIMB Bank
Kuala Lumpur, Malaysia
CIMB Bank is Malaysia's second-largest bank and a leading regional bank across ASEAN, offering retail, SME, corporate, and Islamic banking.
Kasikornbank (KBank)
Bangkok, Thailand
Kasikornbank (KBank) is one of Thailand's top banks, known for digital banking innovation, retail, and SME banking.
Qatar National Bank (QNB)
Doha, Qatar
QNB is Qatar's largest bank and the largest bank in the Middle East and Africa by total assets, operating across 31 countries.
Siam Commercial Bank (SCB)
Bangkok, Thailand
SCB (Siam Commercial Bank) is Thailand's oldest bank, offering retail, corporate, and investment banking.
CTBC Bank
Taipei, Taiwan
CTBC Bank is Taiwan's largest private bank, known for retail, SME, and corporate banking with a growing pan-Asian footprint.
RHB Bank
Kuala Lumpur, Malaysia
RHB Bank is Malaysia's fourth-largest bank, offering retail, SME, and corporate banking with a growing regional presence.
Other Banks — Thailand
Bangkok, Thailand
Aggregate of remaining banks in Thailand, collectively ~55.3% of domestic banking assets.
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