Vietnam

VN · VNM · 704Asia-PacificVND ₫29 methods

Revised · 1 source

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Vietnamese buy US$13 billion worth of goods and services online every year, rising to US$24 billion by 2027.

$13 bn

e-commerce spend

85.6M

online population

7%

of total retail

42%

banked adults

4%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

E-WalletGoogle Pay31%
CardVisa27%
Bank TransferSmartPay21%
Cash—18%
Other—3%

Methods in use

top 8 of 29 · by spend

MethodTypeShare

All 29 methods in Vietnam →

Checkout behaviour

Online shoppers in Vietnam buy around US$5 billion worth of online purchases from online merchants in other countries.

Online shoppers in Vietnam use alternative and digital payment methods in more than 70% of all online transactions.

7%

e-commerce of retail

Facts

ISO 3166: VN · VNM · 704
Region: Asia-Pacific
Population: 99.5M
Currency: VND ₫
Banked adults: 42%
Methods live: 29
Banks covered: 14

Largest banks

Compare with

China Belgium Austria Switzerland

Sources

PPRO

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