Philippines

PH · PHL · 608Asia-PacificPHP ₱31 methods

Revised · 1 source

Compare markets

The Filippino e-commerce market is worth US$20 billion and is set to grow to US$33 billion by 2027.

$18 bn

e-commerce spend

111.6M

online population

7%

of total retail

33%

cross-border spend

49%

banked adults

4%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

E-WalletGoogle Pay33%
CardMastercard30%
Bank TransferInstaPay Philippines16%
Cash—15%
Other—6%

Methods in use

top 8 of 31 · by spend

MethodTypeShare

All 31 methods in Philippines →

Checkout behaviour

Over 60% of all e-commerce purchases in the Philippines are completed using a mobile device of some kind.

Filipinos use cards in just 30% of all online transactions, paying for the rest with a variety of digital payment methods.

54%

shoppers buying cross-border

$2.2B

cross-border value

7%

e-commerce of retail

Facts

ISO 3166: PH · PHL · 608
Region: Asia-Pacific
Population: 111.6M
Currency: PHP ₱
Banked adults: 49%
Methods live: 31
Banks covered: 6

Largest banks

Compare with

China Colombia Finland Turkey

Sources

PPRO

Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

Edit this country →