Payment methods in Taiwan
The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.
Market takeaways
- The Taiwanese spend US$12 billion with online merchants each year, set to rise to US$20 billion by 2027.
- Taiwan's online shoppers complete almost two thirds of all online purchases using a mobile device such as a tablet or smartphone.
- The average online shopper in Taiwan spends US$525 with e-commerce merchants, rising to US$888 by 2027.
- Taiwanese online shoppers use digital payment methods in 44% of all online transactions and cards in just 47%.
- Popular payment methods in Taiwan include JKOPAY, Apple Pay and Line Pay. The Taiwanese use bank transfers in almost a quarter of online purchases.
Population
23.3M
Online population
22.1M
B2C e-commerce
$12B
Banked population
98%
Credit card population
57%
E-commerce of total retail
12%
Payment method breakdown
- Card47%
- Cash9%
- Bank Transfer13%
- E-Wallet22%
- Other9%
Card scheme breakdown
- Visa30%
- Mastercard8%
- American Express0%
- Local schemes58%
- Other4%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Taiwan
Popular options based on coverage and prominence in this market.
LINE Pay
Mobile wallet integrated into the LINE messaging app for online and in-store payments in Japan and Taiwan. Operator: LY Corporation / LINE Pay Corporation. Est. users: 40 million+ users (2024).
JKoPay
Taiwan's leading independent QR-code wallet popular at night markets and online stores. Operator: JKOS Network Co., Ltd.. Est. users: 6.93 million registered users (2025).
Taiwan Pay
Bank-backed national QR payment scheme used for retail, bills, taxes and online payments. Operator: Taiwan Mobile Payment Co., Ltd.. Est. users: Several million users (2024).
EasyCard
Taiwan's dominant contactless stored-value transit card, also usable via app for online payments. Operator: EasyCard Corporation. Est. users: 100 million+ cards issued (2024).
iPASS
Kaohsiung-origin stored-value card with the iPASS MONEY wallet for online and offline payment. Operator: iPASS Corporation. Est. users: 6.98 million e-payment users (2025).
Pi Wallet (Pi 拍錢包)
PChome's QR and online wallet integrated with its e-commerce platform in Taiwan. Operator: Pi Mobile Technology (PChome Group). Est. users: Several million users (2024).
All payment methods in Taiwan
Discover 6 payment methods from around the world
Featured banks in Taiwan
Major institutions operating in this market.
DBS Bank
Singapore
DBS Bank is Singapore's largest bank and Southeast Asia's leading bank, recognised globally for its digital innovation and strong retail, SME, and corporate banking.
CTBC Bank
Taipei, Taiwan
CTBC Bank is Taiwan's largest private bank, known for retail, SME, and corporate banking with a growing pan-Asian footprint.
Bank of Taiwan
Taipei, Taiwan
Bank of Taiwan is Taiwan's largest state-owned bank, acting as the government's fiscal agent and offering retail and corporate banking.
Other Banks — Taiwan
Taipei, Taiwan
Aggregate of remaining banks in Taiwan, collectively ~74.0% of domestic banking assets.
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