Japan

JP · JPN · 392Asia-PacificJPY ¥31 methods

Revised · 1 source

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In 2022, 13% of all retail purchase in Japan were made online and were worth US$200 billion - rising to US295 billion by 2027.

$181 bn

e-commerce spend

117.5M

online population

13%

of total retail

17%

cross-border spend

99%

banked adults

76%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa64%
E-WalletGoogle Pay12%
Cash—8%
Other—8%
Bank Transfer—7%

Methods in use

top 8 of 31 · by spend

MethodTypeShare

All 31 methods in Japan →

Checkout behaviour

Popular digital payment methods in Japan include PayEasy and Konbibi. Surprisingly, consumers still pay for 8% of online transactions with cash.

Japanese shoppers complete 39% of all online purchases using a mobile device, up from just 27% as recently as 2020.

31%

shoppers buying cross-border

$31B

cross-border value

13%

e-commerce of retail

Facts

ISO 3166: JP · JPN · 392
Region: Asia-Pacific
Population: 125.0M
Currency: JPY ¥
Banked adults: 99%
Methods live: 31
Banks covered: 16

Largest banks

Compare with

China Germany Spain South Korea

Sources

PPRO

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