Indonesia

ID · IDN · 360Asia-PacificIDR Rp31 methods

Revised · 1 source

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Between 2022 and 2027, Indonesia's booming e-commerce market will grow in value from US$59 billion to US$87 billion.

$53 bn

e-commerce spend

211.0M

online population

9%

of total retail

55%

banked adults

2%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

E-WalletPayPal39%
Bank Transfer—27%
CardVisa17%
Cash—11%
Other—6%

Methods in use

top 8 of 31 · by spend

MethodTypeShare

All 31 methods in Indonesia →

Checkout behaviour

The average Indonesian online shopper spends US$273 a year with e-commerce merchants, rising to US$379 by 2027.

Indonesians use a mobile device such as a tablet or smartphone to complete 55% of all their online transactions.

9%

e-commerce of retail

Facts

ISO 3166: ID · IDN · 360
Region: Asia-Pacific
Population: 274.8M
Currency: IDR Rp
Banked adults: 55%
Methods live: 31
Banks covered: 14

Largest banks

Compare with

China Italy Canada Australia

Sources

PPRO

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