Payment mix
share of e-commerce spendCategoryLeading methodShare
- E-WalletUPI (Unified Payments Interface)50%
- CardVisa23%
- Bank TransferUPI (Unified Payments Interface)15%
- Other—7%
- Cash—5%
Methods in use
top 8 of 37 · by spendMethodTypeShare
Visacard48%48%
Mastercardcard28%28%
UPI (Unified Payments Interface)P2P transfers15%15%
American Expresscard1%1%
PhonePeP2P transfers—P2P transfers
PaytmP2P transfers—P2P transfers
NEFT (National Electronic Funds Transfer)Bank transfers—Bank transfers
IMPS (Immediate Payment Service)Instant bank transfers—Instant bank transfers
Checkout behaviour
Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
0%
shoppers buying cross-border
$21B
cross-border value
4%
e-commerce of retail
Facts
- ISO 3166
- IN · IND · 356
- Region
- Asia-Pacific
- Population
- 1423.0M
- Currency
- INR ₹
- Banked adults
- 83%
- Methods live
- 37
- Banks covered
- 19
Largest banks
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Sources
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