Payment methods in India
Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
Market takeaways
- Already worth US$81 billion in 2023, the value of the Indian e-commerce market will rise to US$137 billion by 2027.
- Each year Indians buy more than US$20 billion worth of goods and services from e-commerce merchants in other countries.
- Indians use cards in just 23% of online transactions and cash in only 5%. The remaining 72% they pay for with digital payment methods.
- Indians use mobile devices to complete just under two thirds of all online transactions, making mobile optimization vital for success.
- Popular payment methods in India include PayTM, Amazon Pay, Google Pay and the central bank's UPI payment method.
Population
1.423B
Online population
846.7M
B2C e-commerce
$88B
Banked population
83%
Credit card population
3%
E-commerce of total retail
4%
Payment method breakdown
- Card23%
- Cash5%
- Bank Transfer15%
- E-Wallet50%
- Other7%
Card scheme breakdown
- Visa48%
- Mastercard28%
- American Express1%
- Local schemes22%
- Other0%
Cross-border e-commerce
Cross-border shoppers
0%
Share of e-commerce
29%
Cross-border value (est.)
$21B
Featured payment methods in India
All payment methods available in this market, sorted by prominence.
Bharat QR
Interoperable QR standard linking Visa, Mastercard, RuPay and UPI for scan-to-pay at merchants and online. Operator: National Payments Corporation of India (NPCI) / card networks. Est. users: Tens of millions of users (2024).
CRED
Members-only app for credit-card bill payments and UPI that also offers CRED Pay checkout at online merchants. Operator: Dreamplug Technologies Pvt Ltd. Est. users: 12 million+ members (2025).
IMPS (Immediate Payment Service)
24x7 instant inter-bank funds-transfer service usable for online payments via bank apps and net banking. Operator: National Payments Corporation of India (NPCI). Est. users: Hundreds of millions of users (2025).
MobiKwik
Indian prepaid wallet and UPI app, one of the largest by prepaid wallet transaction value, accepted at online checkout. Operator: One MobiKwik Systems Ltd. Est. users: 160 million+ registered users (2025).
NEFT (National Electronic Funds Transfer)
RBI-operated 24x7 batch electronic funds transfer used widely for online and net-banking payments across India. Operator: Reserve Bank of India (RBI). Est. users: Hundreds of millions of users (2025).
Amazon Pay
Lets shoppers use their stored Amazon account credentials and payment methods to check out on third-party sites. Operator: Amazon Japan G.K.. Est. users: Tens of millions of users (2024).
UPI (Unified Payments Interface)
Interoperable instant inter-bank payment rail underpinning most of India's retail digital payments, accessible via many consumer apps at online checkout. Operator: National Payments Corporation of India (NPCI). Est. users: 450 million+ users (2025).
BHIM
NPCI's reference UPI app for direct bank-to-bank payments by phone number or QR, usable at online checkouts via UPI. Operator: National Payments Corporation of India (NPCI). Est. users: 128 million+ active users (2025).
Paytm
Major Indian payments app offering a prepaid wallet plus UPI, accepted across e-commerce checkouts. Operator: One97 Communications Ltd. Est. users: 300 million+ users (2025).
PhonePe
India's largest UPI app by volume, handling roughly 45% of UPI transactions and widely accepted at online checkout. Operator: PhonePe Private Limited (Walmart-backed). Est. users: 500 million+ registered users (2025).
Freecharge
Axis Bank-owned digital payments and wallet app for recharges, bills and online purchases. Operator: Freecharge Payment Technologies (Axis Bank). Est. users: 50 million+ users (2024).
BNPL (Inbank, Citadele / others)
Buy Now Pay Later is growing in Latvia at 5.03% CAGR to 2031. Inbank (Estonian-origin) and local banks offer installment credit solutions integrated into e-commerce checkouts.
BNPL (Klarna / others)
Buy Now Pay Later is the fastest-growing payment segment at 8.59% CAGR to 2030, particularly among younger and expatriate shoppers. Helping merchants improve conversion by offering flexible payment terms.
BNPL (Klarna / local providers)
Buy Now Pay Later expanding rapidly in Romanian e-commerce, offering installment payment options and boosting conversion rates. Growing alongside increasing consumer comfort with credit-based digital products.
BNPL (Buy Now, Pay Later)
Installment and deferred payment services — led by Klarna — that allow consumers to pay for purchases in instalments or at a later date. Has seen explosive growth across Germany over the past five years.
Featured banks in India
All banks operating in this market, sorted by prominence.
HSBC Holdings
London, United Kingdom
HSBC is one of the world's largest banks by assets, headquartered in London with a dominant presence in Asia. It offers retail, commercial, and investment banking in over 60 countries.
JPMorgan Chase
New York, United States
JPMorgan Chase is the largest US bank and one of the world's largest financial institutions, offering consumer banking, investment banking, commercial banking, and asset management globally.
DBS Bank
Singapore
DBS Bank is Singapore's largest bank and Southeast Asia's leading bank, recognised globally for its digital innovation and strong retail, SME, and corporate banking.
OCBC Bank
Singapore
OCBC Bank is Singapore's second-largest bank, offering retail, commercial, investment, and Islamic banking through Bank OCBC Al-Amin in Malaysia.
HDFC Bank
Mumbai, India
HDFC Bank is India's largest private sector bank by assets, known for its digital banking platform, retail, SME, and corporate banking.
Citigroup (Citi)
New York, United States
Citigroup (Citi) is a global diversified financial services holding company, operating in 160+ countries. It is known for its institutional banking, treasury services, and consumer banking across emerging markets.
ANZ Banking Group
Melbourne, Australia
ANZ is Australia's third-largest bank, with a strong institutional banking franchise and significant presence across Asia-Pacific and New Zealand.
State Bank of India (SBI)
Mumbai, India
State Bank of India is India's largest bank by assets, deposits, and branches, a state-owned institution offering retail, SME, corporate, and international banking.
ICICI Bank
Mumbai, India
ICICI Bank is India's second-largest private sector bank, offering retail, SME, corporate, and investment banking services.
First Abu Dhabi Bank (FAB)
Abu Dhabi, UAE
FAB (First Abu Dhabi Bank) is the UAE's largest bank and one of the largest in the Middle East, formed from the 2017 merger of FGB and NBAD.
Emirates NBD
Dubai, UAE
Emirates NBD is Dubai's largest bank, offering retail, SME, corporate, and private banking with a strong regional and global presence.
Standard Chartered
London, United Kingdom
Standard Chartered is a British multinational bank focused on Asia, Africa, and the Middle East. Headquartered in London, it operates in over 50 markets providing corporate and retail banking.
Barclays
London, United Kingdom
Barclays is a British multinational investment bank and financial services company, operating retail banking in the UK and Ireland, and investment banking globally through Barclays Bank.
Abu Dhabi Commercial Bank (ADCB)
Abu Dhabi, UAE
ADCB is Abu Dhabi's second-largest bank, offering retail, SME, corporate, and private banking. It absorbed Union National Bank and Al Hilal Bank in 2020.
Qatar National Bank (QNB)
Doha, Qatar
QNB is Qatar's largest bank and the largest bank in the Middle East and Africa by total assets, operating across 31 countries.
Axis Bank
Mumbai, India
Axis Bank is India's third-largest private sector bank, offering retail, SME, and corporate banking with a growing digital banking focus.
Firstrand (FNB / RMB / WesBank)
Johannesburg, South Africa
FirstRand is South Africa's second-largest banking group, comprising FNB (retail/SME), RMB (investment banking), and WesBank (vehicle finance).
Punjab National Bank (PNB)
New Delhi, India
Punjab National Bank is India's second-largest state-owned bank, offering retail and corporate banking.
Bank Muscat Oman
Muscat, Oman
Bank Muscat is Oman's largest bank, offering retail, SME, corporate, and Islamic banking.
Other Banks — India
New Delhi, India
Aggregate of remaining banks in India, collectively ~37.4% of domestic banking assets.
Explore other countries
Discover payment methods in other countries from Asia