South Korea

KR · KOR · 410Asia-PacificKRW ₩22 methods

Revised · 2 sources

South Koreans spent US$102 billion online in 2022, a figure projected to grow to US$121 billion by 2027, making South Korea one of the top five e-commerce markets in Asia.

$102 bn
e-commerce spend
50.1M
online population
28%
of total retail
4%
cross-border spend
99%
banked adults
69%
credit card population

Payment mix

share of e-commerce spend
  • Card64%
  • E-Wallet25%
  • Bank Transfer6%
  • Other4%
  • Cash1%

Methods in use

top 8 of 22 · by spend

Checkout behaviour

E-wallets account for 25% of online transactions, with KakaoPay (38M+ users), Toss Pay (30M+ users), Naver Pay, Samsung Pay, and the government-backed Zero Pay QR scheme all competing for share.

Cards remain the dominant payment method at 64% of online transactions; Visa and Mastercard lead internationally, but local card schemes (BC Card, Lotte, Hyundai, Shinhan, Hana) account for a significant combined share.

0%
shoppers buying cross-border
$4.5B
cross-border value
28%
e-commerce of retail
Facts
ISO 3166
KR · KOR · 410
Region
Asia-Pacific
Population
51.6M
Currency
KRW ₩
Banked adults
99%
Methods live
22
Banks covered
4
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