About
Rakuten Pay is a Japanese code-payment app run by Rakuten Payment, Inc., a Rakuten Group subsidiary that also operates Rakuten Edy and the Rakuten Point Card. Users sign in with a Rakuten ID and pay in stores by showing a barcode or scanning the shop's QR code, or choose Rakuten Pay at online checkouts. The balance is funded from a Rakuten Card, bank account, ATM deposit or Rakuma sales proceeds, and Rakuten Points are earned and spent on every payment, which ties it to the Rakuten ecosystem. It ranked first for customer satisfaction among QR payment services in Japan's JCSI survey for three straight years (2025).
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