Payment methods in Serbia
82.4 million online purchases recorded in 2024 — over 225,000 transactions per day
Market takeaways
- 82.4 million online purchases recorded in 2024 — over 225,000 transactions per day
- Instant transactions surged 215% year-on-year in 2024 — the fastest-growing segment
- Mobile wallets growing at 11.98% CAGR driven by Serbia's national instant payment rail
- Cash on delivery still accounts for ~47% of the e-commerce market by some measures
- Consumer trust in e-payments remains a barrier; a significant share still prefers COD
Population
6.8M
Online population
~5.7M (~84%)
Banked population
~75%
Credit card population
~40%
E-commerce of total retail
~12%
Payment method breakdown
- Cash on Delivery45%
- Card40%
- Bank Transfer / Instant10%
- E-Wallet4%
- Other1%
Card scheme breakdown
- Visa52%
- Mastercard44%
- American Express1%
- Local Schemes (DinaCard)2%
- Other1%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Serbia
Popular options based on coverage and prominence in this market.
PayPal
Global digital wallet and checkout provider with broad e-commerce coverage.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
DinaCard
Serbia's national card payment system, operated under the auspices of the National Bank of Serbia. Domestic card for Serbia-based transactions. Lower merchant fees than international schemes, used at domestic POS and some e-commerce platforms.
Mobile Wallets (Bank Apps)
Bank-issued mobile payment apps enabling NFC and QR code payments are growing rapidly at 11.98% CAGR, driven by the instant payment rail. Leading Serbian banks (Banca Intesa, Raiffeisen, UniCredit) offer integrated mobile payment solutions.
IPS NBS
National Bank of Serbia's instant payment system enabling QR-code payments online, at POS and for bills via bank apps. Operator: National Bank of Serbia (NBS). Est. users: National scheme; widely adopted via bank apps (2024).
All payment methods in Serbia
Discover 9 payment methods from around the world
Featured banks in Serbia
Major institutions operating in this market.
Intesa Sanpaolo
Turin, Italy
Intesa Sanpaolo is Italy's largest bank and one of the Eurozone's leading financial institutions, providing retail, corporate, and investment banking in Italy and across Eastern Europe, the Middle East, and Africa.
UniCredit
Milan, Italy
UniCredit is a pan-European commercial bank headquartered in Milan with a strong presence in Italy, Germany, Austria, and Central & Eastern Europe, serving 15 million clients.
OTP Bank
Budapest, Hungary
OTP Bank is Hungary's largest bank and the dominant financial institution in the country, with significant regional presence across Central and Eastern Europe and the Balkans.
Erste Group
Vienna, Austria
Erste Group is Austria's largest bank, headquartered in Vienna. It serves 17 million clients across Austria, Czech Republic, Slovakia, Hungary, Romania, Serbia, Croatia, and Slovenia.
Raiffeisen Bank International (RBI)
Vienna, Austria
Raiffeisen Bank International (RBI) is Austria's second-largest bank and a leading retail and corporate bank in Central and Eastern Europe, operating in 13 markets.
Eurobank
Athens, Greece
Eurobank is one of Greece's four systemic banks, with operations in Bulgaria, Serbia, Cyprus, Luxembourg, and London, offering retail and corporate banking.
