Serbia

RS · SRB · 688EuropeRSD дин.16 methods

Revised · 5 sources

Compare markets

82.4 million online purchases recorded in 2024 — over 225,000 transactions per day

~5.7M

online population

~12%

of total retail

~75%

banked adults

~40%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Cash on Delivery—45%
CardVisa40%
Bank Transfer / Instant—10%
E-WalletGoogle Pay4%
Other—1%

Methods in use

top 8 of 16 · by spend

MethodTypeShare

All 16 methods in Serbia →

Checkout behaviour

Instant transactions surged 215% year-on-year in 2024 — the fastest-growing segment

Mobile wallets growing at 11.98% CAGR driven by Serbia's national instant payment rail

~12%

e-commerce of retail

Facts

ISO 3166: RS · SRB · 688
Region: Europe
Population: 6.8M
Currency: RSD дин.
Internet use: ~84%
Banked adults: ~75%
Methods live: 16
Banks covered: 10

Largest banks

Compare with

United Kingdom China United States Japan

Sources

Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

Edit this country →