Payment methods in Ecuador
E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.
Market takeaways
- E-commerce reached US$6.4 billion in 2024, growing at 20% CAGR to US$11 billion by 2027.
- 94% of Ecuador's population has made an online purchase (CECE 2024 report).
- DeUna (Banco Pichincha) is the most-used digital wallet with 1 million+ users by 2023.
- Payphone has 645,000 users and 740,000+ monthly transactions; one of Ecuador's top 3 fintechs.
- Fully dollarized economy (USD since 2000) — no FX risk for US-based merchants.
Population
18.2M
Online population
~14M
B2C e-commerce
$6.4B
Banked population
84%
Credit card population
~30%
Payment method breakdown
- Card (Credit & Debit)55%
- Cash / Cash on Delivery20%
- E-Wallet15%
- Bank Transfer8%
- Other2%
Card scheme breakdown
- Visa55%
- Mastercard35%
- American Express7%
- Local Schemes3%
- Other0%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Ecuador
Popular options based on coverage and prominence in this market.
Payphone
Payphone is one of Ecuador's leading independent fintech companies and one of the three most important fintechs in the country according to América Economía. It has 645,000 users and facilitates over 740,000 transactions monthly, primarily through its mobile payment app and merchant gateway. Payphone is also available as an international payment processing option via Nuvei.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
DeUna (Banco Pichincha)
DeUna is an e-wallet developed by Banco Pichincha, Ecuador's largest private bank, and has emerged as the most widely used digital wallet for online shopping in Ecuador. It surpassed 1 million registered users by 2023 and allows consumers to pay online merchants without entering card details directly, linking to their bank account. DeUna integrates with major Ecuadorian e-commerce platforms.
Place to Pay / Kushki
Place to Pay and Kushki are payment gateway providers widely used by Ecuadorian e-commerce merchants to process card transactions and other payment methods. They aggregate multiple payment options — cards, PSE-style transfers, and wallets — into a single checkout experience for merchants.
Cash on Delivery (COD)
The single most-used payment method, with approximately 45-47% of e-commerce orders still settling in cash at delivery. Consumer distrust of online payments remains the primary driver. Most major Serbian logistics providers (Post of Serbia, DExpress, etc.) offer COD collection.
All payment methods in Ecuador
Discover 7 payment methods from around the world
Featured banks in Ecuador
Major institutions operating in this market.
Banco Pichincha
Quito, Ecuador
Banco Pichincha is Ecuador's largest private bank, offering retail, SME, and corporate banking with extensive operations in the US, Spain, and other Latin American markets.
BancoDesarrollo (Produbanco)
Quito, Ecuador
Produbanco is Ecuador's second-largest private bank, part of Grupo Promerica, offering retail and corporate banking.
Other Banks — Ecuador
Quito, Ecuador
Aggregate of remaining banks in Ecuador, collectively ~71.5% of domestic banking assets.
All banks in Ecuador
Showing 3 of 3 banks