Argentina

AR · ARG · 032Latin AmericaARS $26 methods

Revised · 1 source

Argentina is Latin America's third-largest e-commerce market, worth $27 billion, with a near-fully banked population of 41 million internet users. Cards dominate online transactions at 46% - but Argentina's card landscape goes well beyond Visa and Mastercard. Locally issued versions of international cards carry higher decline rates without a local acquirer, and domestic schemes Naranja and Cabal together serve millions of consumers who sit outside the international card networks entirely.

$27 bn
e-commerce spend
41.2M
online population
93%
banked adults

Payment mix

share of e-commerce spend
  • Card46%
  • E-Wallet34%
  • Bank transfer14%
  • Cash4%
  • BNPL1%
  • Crypto1%

Methods in use

top 8 of 26 · by spend

Checkout behaviour

To capture the full Argentine market, merchants need local acquiring infrastructure that covers both the locally issued international cards and the domestic schemes. PPRO processes all major card brands on local Argentine payment rails, including Naranja, Cabal, Argencard, Diners, and more - through a single integration.

Naranja is one of Argentina's most widely held payment cards, with over 10 million cardholders and nearly three million users of its associated app. Originally launched as a retail credit card in Córdoba, it has grown into a full financial services platform. Naranja cardholders shop online regularly - and will not find their card accepted at merchants who only support international schemes.

Facts
ISO 3166
AR · ARG · 032
Region
Latin America
Population
45.9M
Currency
ARS $
Banked adults
93%
Methods live
26
Banks covered
11
Sources
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