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Payment methods in Brazil

South America
11methods
15banks

Brazil is Latin America's largest e-commerce market, worth $86 billion, with over 197million internet users. Succeeding here demands more than accepting international cards. Pix - the Central Bank of Brazil's instant payment system - is now used by over 174 million Brazilians and dominates online transactions. Bank transfers account for 41% of e-commerce payments.

Market takeaways

  • Brazil is Latin America's largest e-commerce market, worth $86 billion, with over 197million internet users. Succeeding here demands more than accepting international cards. Pix - the Central Bank of Brazil's instant payment system - is now used by over 174 million Brazilians and dominates online transactions. Bank transfers account for 41% of e-commerce payments.
  • Cards make up 39% of transactions, but the picture is more nuanced than global card logos suggest. A significant share of Brazilian Visa and Mastercard cards are locally issued - backed by Brazilian banks and tied to local-currency accounts. Decline rates for these cards are much higher without a Latin America-specialist acquirer. PPRO gives merchants and PSPs direct access to that local acquiring infrastructure, alongside Pix, Boleto Bancário, and other Brazil-specific payment methods.
  • Card breakdown. Of the 11% who pay by card:
  • Pix is Brazil's real-time payment system, created and regulated by the Central Bank of Brazil. Launched in November 2020, it achieved mass adoption faster than almost any payment system in history - over 174 million Brazilians now use it, making it the single most important payment method for e-commerce merchants entering this market.
  • For merchants, Pix means instant settlement, no chargeback risk, and access to virtually the entire Brazilian adult population. PPRO also supports Pix Automático, enabling recurring payments for subscriptions and services - unlocking an additional 60 million consumers who lack credit cards.

Population

212.8M

Online population

197.0M

B2C e-commerce

$

Banked population

96%

Payment method breakdown

  • Bank Transfer (incl. Pix)41%
  • Card39%
  • E-Wallet16%
  • Cash (incl. Boleto)3%
  • BNPL1%
  • Crypto1%

Card scheme breakdown

Market data coming soon.

Cross-border e-commerce

Market data coming soon.

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