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Brazil

BR · BRA · 076Latin AmericaBRL R$31 methods

Revised · 1 source

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Brazil is Latin America's largest e-commerce market, worth $86 billion, with over 197million internet users. Succeeding here demands more than accepting international cards. Pix - the Central Bank of Brazil's instant payment system - is now used by over 174 million Brazilians and dominates online transactions. Bank transfers account for 41% of e-commerce payments.

$
e-commerce spend
197.0M
online population
96%
banked adults
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend
  • Bank Transfer (incl. Pix)41%
  • Card39%
  • E-Wallet16%
  • Cash (incl. Boleto)3%
  • BNPL1%
  • Crypto1%

Methods in use

top 8 of 31 · by spend
All 31 methods in Brazil →

Checkout behaviour

Cards make up 39% of transactions, but the picture is more nuanced than global card logos suggest. A significant share of Brazilian Visa and Mastercard cards are locally issued - backed by Brazilian banks and tied to local-currency accounts. Decline rates for these cards are much higher without a Latin America-specialist acquirer. PPRO gives merchants and PSPs direct access to that local acquiring infrastructure, alongside Pix, Boleto Bancário, and other Brazil-specific payment methods.

Card breakdown. Of the 11% who pay by card:

Facts
ISO 3166
BR · BRA · 076
Region
Latin America
Population
212.8M
Currency
BRL R$
Banked adults
96%
Methods live
31
Banks covered
14
Largest banks
Compare with
MexicoChinaUnited StatesUnited Kingdom
Sources
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