South Africa

ZA · ZAF · 710AfricaZAR R35 methods

Revised · 3 sources

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South Africa's e-commerce market is worth US$8 billion in 2023, growing to US$11 billion by 2027.

$8 bn

e-commerce spend

40M

online population

6%

of total retail

76%

banked adults

20%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

CardVisa43%
Bank TransferPayShap22%
E-WalletGoogle Pay20%
Cash—9%
Other—6%

Methods in use

top 8 of 35 · by spend

MethodTypeShare

All 35 methods in South Africa →

Checkout behaviour

Cards (Visa 52%, Mastercard 47%) dominate, but digital alternatives including instant EFT, SnapScan, and Zapper are growing rapidly.

The average online shopper spends US$166 per year, rising to US$192 by 2027.

67%

shoppers buying cross-border

6%

e-commerce of retail

Facts

ISO 3166: ZA · ZAF · 710
Region: Africa
Population: 61M
Currency: ZAR R
Banked adults: 76%
Methods live: 35
Banks covered: 6

Largest banks

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Nigeria Chile New Zealand Saudi Arabia

Sources

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