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South Africa

ZA · ZAF · 710AfricaZAR R37 methods

3 sources

South Africa's e-commerce market is worth US$8 billion in 2023, growing to US$11 billion by 2027.

$8 bn
e-commerce spend
40M
online population
6%
of total retail
76%
banked adults
20%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend
  • Card43%
  • Bank Transfer22%
  • E-Wallet20%
  • Cash9%
  • Other6%

Methods in use

top 8 of 37
All 37 methods in South Africa →

Checkout behaviour

Cards (Visa 52%, Mastercard 47%) dominate, but digital alternatives including instant EFT, SnapScan, and Zapper are growing rapidly.

The average online shopper spends US$166 per year, rising to US$192 by 2027.

67%
shoppers buying cross-border
6%
e-commerce of retail
Facts
ISO 3166
ZA · ZAF · 710
Region
Africa
Population
61M
Currency
ZAR R
Banked adults
76%
Methods live
37
Banks covered
6
Largest banks
Compare with
NigeriaKenyaTanzaniaUganda
Sources
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