Kenya

KE · KEN · 404AfricaKES KSh20 methods

Revised · 3 sources

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Kenya's e-commerce market was worth US$3.5 billion in 2023, growing to US$4.4 billion by 2027.

$3.5 bn

e-commerce spend

28M

online population

4%

of total retail

79%

banked adults

5%

credit card population

Mix Methods Behaviour Banks Sources Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Cash—35%
Other—34%
CardVisa28%
E-WalletGoogle Pay2%
Bank Transfer—1%

Methods in use

top 8 of 20 · by spend

MethodTypeShare

All 20 methods in Kenya →

Checkout behaviour

M-Pesa commands approximately 93% of Kenya's mobile money market and is the dominant non-card payment method.

Cash remains significant at 35% of online transactions, though digital adoption is accelerating.

4%

e-commerce of retail

Facts

ISO 3166: KE · KEN · 404
Region: Africa
Population: 57M
Currency: KES KSh
Banked adults: 79%
Methods live: 20
Banks covered: 21

Largest banks

Compare with

Nigeria Bangladesh Uruguay Hungary

Sources

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