Skip to content
pay.wiki home

Kenya

KE · KEN · 404AfricaKES KSh24 methods

3 sources

Kenya's e-commerce market was worth US$3.5 billion in 2023, growing to US$4.4 billion by 2027.

$3.5 bn
e-commerce spend
28M
online population
4%
of total retail
79%
banked adults
5%
credit card population
MixMethodsBehaviourBanksSourcesFacts

Payment mix

share of e-commerce spend
  • Cash35%
  • Other34%
  • Card28%
  • E-Wallet2%
  • Bank Transfer1%

Methods in use

top 8 of 24
All 24 methods in Kenya →

Checkout behaviour

M-Pesa commands approximately 93% of Kenya's mobile money market and is the dominant non-card payment method.

Cash remains significant at 35% of online transactions, though digital adoption is accelerating.

4%
e-commerce of retail
Facts
ISO 3166
KE · KEN · 404
Region
Africa
Population
57M
Currency
KES KSh
Banked adults
79%
Methods live
24
Banks covered
21
Largest banks
Compare with
South AfricaNigeriaUgandaTanzania
Sources
Something out of date?

Every figure on this page carries a source. Corrections are reviewed within a week.

Edit this country →

Figures are compiled from public sources, may be estimates and are not advice. Report an error · How we source data

Logos are trademarks of their owners. Trademarks and takedown →