Payment methods in Kenya
Kenya's e-commerce market was worth US$3.5 billion in 2023, growing to US$4.4 billion by 2027.
Market takeaways
- Kenya's e-commerce market was worth US$3.5 billion in 2023, growing to US$4.4 billion by 2027.
- M-Pesa commands approximately 93% of Kenya's mobile money market and is the dominant non-card payment method.
- Cash remains significant at 35% of online transactions, though digital adoption is accelerating.
- Cards account for 28% of online purchases; Visa holds 56% and Mastercard 44% of card share.
- Mobile devices account for nearly 60% of all online purchases — one of the highest mobile commerce rates on the continent.
Population
57M
Online population
28M
B2C e-commerce
$3.5B
Banked population
79%
Credit card population
5%
E-commerce of total retail
4%
Payment method breakdown
- Card28%
- Cash35%
- Bank Transfer1%
- E-Wallet2%
- Other34%
Card scheme breakdown
- Visa56%
- Mastercard44%
- American Express0%
- Local Schemes0%
- Other0%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Kenya
Popular options based on coverage and prominence in this market.
Visa
Visa is the world's largest card network, enabling credit, debit and prepaid card payments online, in-store and at ATMs across virtually every market. In the listed countries Visa is a core internationally accepted scheme alongside local methods.
Mastercard
Mastercard is a leading global card network supporting credit, debit and prepaid card payments online, in-store and at ATMs worldwide. In the listed countries it is a core internationally accepted scheme.
Airtel Money
Airtel Money is Kenya's second-largest mobile money provider, holding approximately 6.6% market share as of 2024 (up from 2.8%). It operates similarly to M-Pesa and enables money transfers, bill payments, and merchant payments via USSD and the Airtel Money app.
M-Pesa
M-Pesa is Kenya's transformative mobile money service, launched by Safaricom in 2007. It enables users to send money, pay bills, buy goods, and access financial services via a basic mobile phone — no smartphone or bank account required. With over 30 million active users and 93% market share in Kenyan mobile money, M-Pesa is the default payment method for a large portion of the population and is deeply integrated into e-commerce via the Daraja API and third-party gateways like Flutterwave and Pesapal.
UnionPay SecurePay
UnionPay is the world's largest card network by issued cards, and has deep penetration in Hong Kong alongside China's broader payment ecosystem. UnionPay SecurePay is the online payment authentication service enabling UnionPay cardholders to transact securely at e-commerce merchants globally. It is widely accepted by both local and international merchants serving Hong Kong consumers.
Flutterwave / Paystack
Flutterwave and Paystack are pan-African payment infrastructure providers that enable Kenyan merchants to accept M-Pesa, cards, and bank transfers through developer-friendly APIs. Both platforms are used heavily by startups and growing e-commerce businesses across Kenya and the wider African continent.
All payment methods in Kenya
Discover 13 payment methods from around the world
Featured banks in Kenya
Major institutions operating in this market.
Standard Chartered
London, United Kingdom
Standard Chartered is a British multinational bank focused on Asia, Africa, and the Middle East. Headquartered in London, it operates in over 50 markets providing corporate and retail banking.
Standard Bank South Africa
Johannesburg, South Africa
Standard Bank is Africa's largest bank by assets, offering retail, SME, corporate, investment, and private banking across 20 African countries.
Firstrand (FNB / RMB / WesBank)
Johannesburg, South Africa
FirstRand is South Africa's second-largest banking group, comprising FNB (retail/SME), RMB (investment banking), and WesBank (vehicle finance).
Absa Group South Africa
Johannesburg, South Africa
Absa (formerly Barclays Africa) is South Africa's fourth-largest bank, offering retail, SME, corporate, and investment banking across Africa.
GTBank (Guaranty Trust Holding)
Lagos, Nigeria
GTBank (now GTCO Holdings) is one of Nigeria's leading banks, known for digital innovation and strong retail and corporate banking.
KCB Group Kenya
Nairobi, Kenya
KCB (Kenya Commercial Bank) Group is East Africa's largest bank by total assets, with operations in 7 East African countries.