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Payment methods in Georgia

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Card payments are well-established and growing, with Visa and Mastercard dominant; contactless and tap-to-pay adoption is high in Tbilisi and other urban centres

Market takeaways

  • Card payments are well-established and growing, with Visa and Mastercard dominant; contactless and tap-to-pay adoption is high in Tbilisi and other urban centres
  • TBC Bank's Space app and Bank of Georgia's BOG app function as super-apps combining banking, payments, lending, and lifestyle services
  • Payze and UniPAY are the primary independent payment gateways enabling online merchants to accept cards and local payment methods
  • Georgia's e-commerce market is growing rapidly, supported by high internet penetration (~90%) and a young, tech-savvy population
  • The National Bank of Georgia has been modernising payment infrastructure; instant payment and open banking initiatives are underway

Population

3.7M

Online population

3.3M

B2C e-commerce

$0.6B

Banked population

~72%

Payment method breakdown

Market data coming soon.

Card scheme breakdown

Market data coming soon.

Cross-border e-commerce

Market data coming soon.

All payment methods in Georgia

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