About
Bank link (pangalink) is Estonia's standard online-banking checkout. The shopper picks their bank's logo, is redirected to that bank's online bank with a pre-filled payment order, and confirms it; the merchant gets real-time confirmation, and funds generally move as an instant payment. There is no single operator: each bank provides its own link, and a merchant can take them all through one contract with a bank or aggregator. LHV's bundle, for example, covers LHV, Swedbank, SEB, Luminor, Coop Pank, Citadele, Artea and Revolut. Eesti Pank found that bank links and open-banking payments together made up 53% of Estonian e-purchases and 76% of their value in Q4 2021.
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