Payment methods in Morocco
Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.
Market takeaways
- Moroccans pay for only 17% of all online purchases using cards. They pay for the remainder with cash or local digital payment methods.
- The Moroccan e-commerce market is worth US$2billion. By 2027, it will be worth US$3 billion.
- Moroccans complete exactly 60% of their online purchases using a mobile device such as a tablet or smartphone.
- The average Moroccan online shopper spends US$67 a year with e-commerce merchants, rising to US$87 by 2027.
- Between 2020 and 2022, the online population of Morocco grew by more than 2 million and the proportion of Moroccans with a bank account rose from 29% to 45%.
Population
37.7M
Online population
29.7M
B2C e-commerce
$1.8B
Banked population
45%
Credit card population
0%
E-commerce of total retail
2%
Payment method breakdown
- Card17%
- Cash58%
- Bank Transfer3%
- E-Wallet20%
- Other2%
Card scheme breakdown
- Visa59%
- Mastercard33%
- American Express0%
- Local schemes8%
- Other0%
Cross-border e-commerce
Market data coming soon.
Featured payment methods in Morocco
Popular options based on coverage and prominence in this market.
Inwi Money
Inwi Money is a Moroccan telecom mobile wallet regulated under Bank Al-Maghrib, enabling instant transfers, payments for digital services and online purchases. Operator: Inwi (Wana Corporate). Est. users: Part of Morocco's 10 million+ m-wallet base (2024).
CMI
CMI is Morocco's interbank card-processing and online-payment scheme accepting Moroccan-bank Visa/Mastercard and the MarocPay wallet at the majority of online stores. Operator: Centre Monétique Interbancaire (CMI). Est. users: 8 million+ wallet holders via MarocPay (2024).
JumiaPay
JumiaPay is the embedded wallet and checkout solution for the Jumia marketplace and bill payments across several African markets. Operator: Jumia Technologies AG. Est. users: ~5.4M Jumia active customers (2024).
Orange Money
Orange Money is Orange Jordan's mobile wallet connected to CliQ under Central Bank of Jordan supervision, enabling online payments, transfers and bill payment. Est. users: Large telecom-backed user base (2024, best estimate).
Jibi (Wafacash)
Mobile wallet for paying merchants, sending money, depositing/withdrawing funds, paying bills and recharging credit
All payment methods in Morocco
Discover 5 payment methods from around the world
Featured banks in Morocco
Major institutions operating in this market.
Crédit Agricole Group
Paris, France
Crédit Agricole is the world's largest cooperative bank and France's second-largest financial group. It provides retail, corporate, insurance, and asset management services in France and internationally.
Société Générale
Paris, France
Société Générale is a leading European bank offering retail banking in France and Eastern Europe, plus global markets and investment banking services.
Attijariwafa Bank Morocco
Casablanca, Morocco
Attijariwafa Bank is Morocco's largest bank and one of Africa's top banking groups, with operations across Africa and Europe.
Other Banks — Morocco
Rabat, Morocco
Aggregate of remaining banks in Morocco, collectively ~70.0% of domestic banking assets.
All banks in Morocco
Showing 4 of 4 banks