About
TRU is an Egyptian instalment app run by Shahry for Consumer Finance, which holds Consumer Finance Licence No. 36 (2022) from the Financial Regulatory Authority (FRA); the app itself was renamed from Shahry to TRU. Users apply in the app for a credit limit approved in real time, then shop at partner merchants online or in store, including by scan-and-pay, and choose a plan at checkout. TRU Zero spreads a purchase over up to 18 months at 0% interest, while Flex plans run up to 60 months with fees and interest, and plans can be rescheduled after purchase. TRU cites 1,600+ merchants across 2,000+ points of sale (2026).
Consumer app rebranded from Shahry to TRU; shahry.app redirects to trufinance.app. The FRA-licensed entity is still Shahry for Consumer Finance.
Official site →Countries
