About
LINE Pay is the payment wallet inside the LINE messaging app in Thailand, run by LINE Pay (Thailand) Co., Ltd. It was called Rabbit LINE Pay until October 2023, after LINE MAN Wongnai took a majority stake in August 2023 from RabbitPay System and Advanced mPAY, with LINE Thailand joining the deal. Users open the Wallet tab in LINE, keep a balance loaded from a linked bank account or card, and pay by scanning a merchant QR code, at online checkout, or for BTS Skytrain tickets and utility bills. It had about 10 million users at the time of the 2023 acquisition.
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