About
Podeli is a Russian pay-in-four service launched by Alfa-Bank in July 2022 through its subsidiary A-4 Technologies, which is not a bank and does not issue loans. At a partner store's online or in-store checkout the buyer pays 25% of the price up front, and the remaining three quarters are debited automatically in equal payments every two weeks, with no interest or fees for the shopper. Launched after Tinkoff's and Sber's rival split-payment products, it is Alfa-Bank's entry in Russia's BNPL market, which Podeli itself estimated at about 5 million active users in 2024.
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