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Affirm

BNPLE-commerce checkoutNorth America, EuropeOperationalRevised 2026-10-21 · 3 sources
Customers
23,000,000
Monthly active
8,000,000
Currencies
2
CAD USD

About

Affirm is a US point-of-sale lender run by Affirm Holdings, Inc. Shoppers pick Affirm at checkout or pay through the Affirm app, a one-time virtual card or the Affirm Card, then choose Pay in 4 (four interest-free payments every two weeks) or monthly plans at 0-36% APR set by an eligibility check. Affirm charges no late fees; its loans come from lending partners it lists on its site, and its virtual cards are issued by Cross River Bank, Sutton Bank or Celtic Bank. It has also operated in the UK since November 2024 through FCA-authorised Affirm UK Limited. For its fiscal year to June 2026, Affirm reported $50.2 billion in GMV and 27.8 million active consumers.

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