Gambia

GM · GMB · 270AfricaGMD D15 methods

Revised · 0 sources

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Banking penetration is approximately 20–25%; cash is the dominant payment method for most of the population.

~1.1M

online population

~20–25%

banked adults

~3%

credit card population

Mix Methods Behaviour Banks Facts

Payment mix

share of e-commerce spend

CategoryLeading methodShare

Cash—65%
Mobile MoneyGoogle Pay22%
CardVisa8%
Bank Transfer—4%
Other—1%

Methods in use

top 8 of 15 · by spend

MethodTypeShare

All 15 methods in Gambia →

Checkout behaviour

QMoney (operated by Qcell) and Africell Money are the leading mobile money platforms, driving financial inclusion.

Mobile phone penetration has grown significantly, making mobile money the most viable path to financial inclusion.

Facts

ISO 3166: GM · GMB · 270
Region: Africa
Population: ~2.7M
Currency: GMD D
Banked adults: ~20–25%
Methods live: 15
Banks covered: 3

Largest banks

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