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Guatemala

GT · GTM · 320Latin AmericaGTQ Q15 methods

5 sources

E-commerce grew from US$2.7 billion in 2024 toward US$5.3 billion by 2027 (26% CAGR).

$2.7 bn
e-commerce spend
11.3M
online population
~45%
banked adults
~20%
credit card population

Payment mix

share of e-commerce spend
  • Credit Card68%
  • Debit Card16%
  • Bank Transfer11%
  • Digital Wallet3%
  • Cash2%

Methods in use

top 8 of 15

Checkout behaviour

80% of e-commerce volume comes from mobile devices.

Credit cards account for ~68% of online payment volume; bank transfers ~11%.

Facts
ISO 3166
GT · GTM · 320
Region
Latin America
Population
18.9M
Currency
GTQ Q
Banked adults
~45%
Methods live
15
Banks covered
21
Sources
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